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. Benoit was previously global group media director at Universal McCann SF and previously regional client ... is leading the market in transforming the media agency model and a crucial element of this has been ... for the management of Microsoft s Xbox account across 37 markets, including social media activity around the roll out ...
The campaign, planned and bought by MPG Media Contacts, breaks on Monday (7 June) and is aimed at "the baby-boomer generation as well as younger fitness enthusiasts who wish to protect their joints ... compliments our target audience perfectly, and we hope by working with MPG Media Contacts we can achieve some ...
LONDON - Walker Media has resigned its Coca-Cola Enterprises UK media planning and buying business...Industry sources say that CCE has become increasingly demanding of its media as it gears up for new launches. The spend attached to the brief made it difficult for Walker to meet those demands ... -per-click and cost-per-acquisition. Coca-Cola Enterprises UK and Walker Media declined to comment. If you have ...
LONDON - Alpro, the soya-based foods manufacturer, has appointed OMD to its £30m pan-European media...:cia and Starcom. This is the first time that Alpro has had media planning and buying on a pan-European level. For the past eight years, UK media planning and buying has been carried out by Somerset-based agency The Point ... of The Point, refused to comment on losing the media account, but said the agency would continue to work ...
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