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Social video explodes as brands 'become friends' with consumers

the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...

Marketing's Adwatch of the Year 2011

.54 3 6 DFS Uber/ Brilliant Media Mediacom 19 295 31.35 73.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

want to know what values your company stands for.' 5. Social media's influence on the corporate ... boundaries. Water-cooler moments don't wait for Monday morning any more. Social media is making content more ...

Sky marketer scoops top prize at Brand Event Awards

Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...

McDonald's 'festive menu 2011' by Leo Burnett

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

McDonald's opts for a pedal-powered festive push

Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...

Brand of the Year 2011 shortlist

to come. Despite some operational setbacks, such as media controversy over ticket allocation ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...

CMOs fail to cope with real-time brand conversations, says IBM

to manage the change. Though 82% of CMOs said they plan to increase their use of social media over ... for the IBM Institute for Business Value, said: "The inflection point created by social media represents a ... the necessary influence to help their companies deal with the explosion in social media, IBM said. Less than ...

Brand Republic inducts its first Hall of Famers

was introduced by editor Rich Sutcliffe and Lyndsay Menzies, chief media officer at LBi and chief executive ...

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