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OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

s when they dropped services such as market analysis and media planning to focus on above ...

Turkey magnate Bernard Matthews dies aged 80

26 Nov 2010 | by Ed Owen

the 1980s, but had struggled in recent years from a series of unflattering media reports about the products ...

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

are happy that every single one of them is up to scratch, do not spend a penny on media communications ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

are playing in shaping the flow of the media. - Having trained as an anthropologist, he has taught ...

Editor's comment: Microsoft's controlling interest

03 Nov 2010 | by Gareth Jones

are vying for control of this convergent media future, Microsoft's marketing challenge appears huge. Luckily ...

Profile: Power behind The King

03 Nov 2010 | by John Reynolds

is still fundamental, but we have changed the media mix,' says Power. 'We have realised the importance ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

growth in all regions and across all media, led notably by the Asia Pacific market." The report also ...

Burger King brings The King to the UK

08 Sep 2010 | by John Reynolds

. The ad follows The King on his trek across the UK. Concurrently, Burger King is running a social media ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... at the Campaign Media Awards on 17 November. In a departure from conventional advertising awards, the YouTube Ad ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ...

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