I find 'Walk in stupid' to be good advice. Things change, and this simple mantra helps ensure that you don't assume you know what your customers want and stick to that idea whether it works or not. Consumer attitudes and opinions change and the media landscape is constantly evolving. 'Walking in stupid ...
Non-sponsors are understood to have taken the majority of the outdoor media sites within...director at Kinetic, which buys outdoor media for sponsors such as BA, said: "As a member of the public ... at Stratford Underground Station, and Coca-Cola, which has wrapped the escalators at Hyde Park Corner. Media ... of the London 2012 Olympic and Paralympic Games were allowed to advertise on outdoor media close ...
publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ...
?' It is also important to recognise that PR is not synonymous with media coverage, argues Philip Sheldrake ... says that only ten per cent of his comms engagements have media as a metric of success. 'The reason is that I'm not leading with media as the solution,' says Foster. Increased literacy But in order ...
-Cola, which had a 42% unprompted recall rate. Consumer interest in what has been dubbed the first social-media ...
's choices include a cheeky like (which Facebook has not applied for) and several media-related names ...
The cynical tone of a recent piece by Mail columnist Stephen Glover, in a rage at the idea of London 2012 sponsor brands' employees taking part in the torch relay, is now pretty much standard in press coverage of brands' involvement in the Games. Can we blame the media for its distrust? So far ...
% positive or neutral tone in broadcast, print and mainstream online media. McDonald's was a clear winner ...
for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...
, Caff Nero, Eat, Pret A Manger and Wagamama, which could lead to brands becoming media owners ... of their own products and services." Sky Media will be the sales house for advertising on the content portal ... not want to adapt the business model it has developed. Instead the contract went to Virgin Media ...
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