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Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

in 14th, the latter s debut reinforcing the notion that social media has become instilled in consumers ...

McDonald's brings families together in new TV spot

01 Feb 2013 | by Maisie McCabe

Tindall. Vince Squibb from Gorgeous Enterprises directed the spot. Media planning was by OMD UK ...

Burger King reviews £40m media

31 Jan 2013 | by Maisie McCabe

Burger King is reviewing its £40 million pan-European media planning and buying account....It is understood that Burger King is looking to appoint a media network to work on its business in markets including the UK, Norway, Spain, Sweden and Denmark. The Interpublic network Initiative currently handles the 12 million UK account and is also the incumbent in Spain, Sweden and Denmark ...

Agencies line up for Nando's ad account

24 Jan 2013 | by Anne Cassidy

peri-peri sauce suits them. Creative drove people to social media channels by including a #findyourself ...

BK hires Starbucks marketer and launches new promotion

10 Jan 2013 | by John Reynolds

Naik previously worked at Starbucks for five years, latterly in the marketing and category development department. In her new role, she will report to Jo Blundell, UK marketing director. She will be responsible for local restaurant marketing, national menu promotions and merchandising and social media ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world.... McDStories: When a hashtag becomes a bashtag The past 12 months have been littered with social-media ... projectile vomit his food all over the restaurant during a 6th grade trip'. Social media has a powerful ... has taught marketers and media commentators anything, it is that social media engenders a mob ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek...scores plunge on social media . The coffee chain is taking heed of criticisms and has now opened ... brand . Media agencies were interested to hear news that Gerry Boyle is preparing to step aside from ... Starbucks' social-media sentiment hit by tax backlash, Marketing A Twitter infographic: Learn to Tweet ...

Starbucks bows to pressure over UK tax

03 Dec 2012 | by Sarah Shearman

, Marketing revealed that social media sentiment about Starbucks had plunged in the wake of the revelations ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

BT fought back against rivals Sky and Virgin Media, with a renewed push into the pay-TV market ...

The Right Track

15 Nov 2012

is essential. Every brand makes a noise, has its soundtrack. Ads need music like they need media ...

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