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PROMOTIONAL FEATURE: Marketing Society Awards 2011

01 Feb 2011 | by Staff

took the brand experience beyond the spot and opened up the opportunities presented by social media ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

with consumers Database marketing Where database marketing and social media meet, by Acxiom s Steve ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

undergone a change in its fortunes as it adapts to the omnipresence of new media. Integrated campaigns ... targeted way of driving people online. Integrated with social media, it enables brands to reward ... volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... solutions), Haymarket Brand Media Read the intro Matt Dyke and Kevin Sutherland, AnalogFolk ... spend millions on a five-minute ad. But when there's nothing left for media, they say: 'Put ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ... . Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ... : "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ... , according to Sky. Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ... and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.) With the nature of the internet, it's not possible to predict what ... lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

media. Another example is our work for the Home Office. "It doesn't have to happen" is a campaign ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ... generate its own large-scale momentum and following without the luxury of huge media budgets. - Adam ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

on their own web properties and in promotional areas on third-party media sites. Social shopping experiences ... collaboration between a team comprising strategist, social media planner, technologist, user experience designer ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

with zero media spend, you'd think he was mad. Rage against the music machine ... The ability to create ...

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