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It's time to bin brands

and arguably meaningless Tidyman logo)? Away from the product itself, in advertising and social media, how ...

Do you know your CEO? The eight essential leadership skills

to follow a visionary.' Neil Berkett, CEO, Virgin Media (right) 'The notion of a visionary has been ... that you understand the power of social media. If you want to win your customers' faith, you have to go ... with no complaints from stakeholders, the media or, ultimately, customers. While investigating the issue of pay ...

The Right Track

is essential. Every brand makes a noise, has its soundtrack. Ads need music like they need media ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

for content to engage consumers and feed their social-media output. The big picture The association ...

My secret work weapon: Adopt the 'Walk in stupid every morning' philosophy

I find 'Walk in stupid' to be good advice. Things change, and this simple mantra helps ensure that you don't assume you know what your customers want and stick to that idea whether it works or not. Consumer attitudes and opinions change and the media landscape is constantly evolving. 'Walking in stupid ...

The marketing Olympics: which sponsors are leading the race to London 2012

publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Employee engagement

% positive or neutral tone in broadcast, print and mainstream online media. McDonald's was a clear winner ...

Food & Drink: Take your hat off to Benito's tweet deal

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...audience as young professionals working in creative industries such as advertising, PR, marketing and media ... of the Dead Karma Kar) to their office. As well as office workers, the Twitter profiles of media outlets were ... targeted programme of media relations accompanied the social media campaign. Media targets included all ...

Starbucks marketer Ian Cranna on changes at the coffee chain

handsets. Starbucks has a dedicated social-media team in-house, whose job it is to have meaningful ...

Marketing's Adwatch of the Year 2011

.54 3 6 DFS Uber/ Brilliant Media Mediacom 19 295 31.35 73.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...

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