01 Apr 2013
| by Sir Andrew Motion
and arguably meaningless Tidyman logo)?
Away from the product itself, in advertising and social media, how ...
to follow a visionary.'
Neil Berkett, CEO, Virgin Media (right)
'The notion of a visionary has been ...
that you understand the power of social media. If you want to win your customers' faith, you have to go ...
with no complaints from stakeholders, the media or, ultimately, customers. While investigating the issue of pay ...
15 Nov 2012
is essential. Every brand makes a noise, has its soundtrack. Ads need music like they need media ...
24 Oct 2012
| by Simon Kershaw
for content to engage consumers and feed their social-media output.
The big picture
The association ...
I find 'Walk in stupid' to be good advice. Things change, and this simple mantra helps ensure that you don't assume you know what your customers want and stick to that idea whether it works or not.
Consumer attitudes and opinions change and the media landscape is constantly evolving. 'Walking in stupid ...
04 Jul 2012
| by Alan Mitchell
publicities. Usain Bolt's deals include Puma, Gatorade, Hublot watches, Visa and Virgin Media. Jessica Ennis ...
13 Jun 2012
% positive or neutral tone in broadcast, print and mainstream online media.
McDonald's was a clear winner ...
24 May 2012
| by John Owens
with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...audience as young professionals working in creative industries such as advertising, PR, marketing and media ...
of the Dead Karma Kar) to their office. As well as office workers, the Twitter profiles of media outlets were ...
targeted programme of media relations accompanied the social media campaign. Media targets included all ...
19 Apr 2012
| by Gemma Charles
handsets.
Starbucks has a dedicated social-media team in-house, whose job it is to have meaningful ...
13 Dec 2011
| by Gail Kemp
.54
3
6
DFS
Uber/ Brilliant
Media Mediacom
19
295
31.35
73.59
4
8
Marks Spencer
Rainey Kelly Y R/ Walker Media
20
290
33 ...
.86
95.13
8
-
Currys PC World
M C Saatchi/ Walker Media
22
202 ...