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McDonald's revives Monopoly-theme promotion with digital gaming functionality

20 Mar 2013 | by Alex Brownsell

digital channels, with a YouTube homepage takeover and updates on its McDonald's UK Facebook page. Media ...

Pizza Hut Delivery kicks off integrated campaign

04 Mar 2013 | by Louise Ridley

and directed by Charlie Paul. Starcom handled media planning and buying. Pizza Hut Delivery s relationship ...

Etihad Airways launches first major ad campaign in three years

01 Mar 2013 | by Maisie McCabe

include print, outdoor and digital media. Peter Baumgartner, chief commercial officer, said: "This is our ...

McDonald's brings families together in new TV spot

01 Feb 2013 | by Maisie McCabe

Tindall. Vince Squibb from Gorgeous Enterprises directed the spot. Media planning was by OMD UK ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek...scores plunge on social media . The coffee chain is taking heed of criticisms and has now opened ... brand . Media agencies were interested to hear news that Gerry Boyle is preparing to step aside from ... Starbucks' social-media sentiment hit by tax backlash, Marketing A Twitter infographic: Learn to Tweet ...

The Right Track

15 Nov 2012

is essential. Every brand makes a noise, has its soundtrack. Ads need music like they need media ...

Subway pushes '5-a-day' message in new campaign

13 Nov 2012 | by Alex Brownsell

The food chain is rolling out a TV, social media and PR campaign using the line 'Where winners eat'. Ads by McCann Erickson will show Olympic gymnast Louis Smith and boxer Anthony Ogogo discussing which 'low-fat' sub they prefer. A voiceover will state that the salad in its sandwiches provides ...

Nando's matches personalities with spices in tongue-in-cheek push

16 Oct 2012 | by Matthew Chapman

for you, spice gladiator", and will drive people to social media channels by including a #findyourself ... handled the media planning and buying. The campaign activity launches this week and is meant to prove ... ". People will be encouraged to declare what spice they are via social media and can find the spice ...

Chicago Town 'takeaway' push takes aim at Domino's and Pizza Hut

16 Oct 2012 | by Matthew Chapman

test that took into account taste, description and price. MEC Manchester is handling media planning ...

Greggs uses zombies in digital campaign for Halloween promo

10 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

social media that offered consumers the chance to win a free lunch every week for a year. Follow ...

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