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McDonald's 'festive menu 2011' by Leo Burnett

29 Nov 2011

The ad was written and art directed by Ed Morris and Andy Drugan. It was directed by Andy McLeod through Rattling Stick. The TV ad is also supported by outdoor and press. The editor was Jonnie Scarlett at The Quarry. Post-production was by MPC and audio post-production was by Wave. Media was handled by OMD UK. ...

McDonald's opts for a pedal-powered festive push

29 Nov 2011 | by Sara Kimberley

Stick directed the spot, which is also supported by outdoor and press. OMD handled the media planning ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

packaging and social media become important,' says Rudgard. One of Tyrrells' packaging gimmicks ...

Subway 'Deep South' by McCann London

12 Aug 2011

A 20-second TV commercial set in the Deep South features musicians playing at a barn dance, using Subway sandwiches as instruments. There is also an extended two-minute music video (featured), hosted on Facebook and supported by Spotify and Unruly Media. The harmonica music is mixed with beat ...

Media Week Awards' co-chairs talk on camera about this year's event

24 May 2011 | by Jeremy King

Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay...Carter and Pattison have taken on the roles of co-chairs for this year's revamped Media Week Awards. In an exclusive chat with Media Week they discuss their excitement for the approaching awards ... event to meet up with and network with pretty much anyone you've ever worked with in media. For media ...

Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

09 Mar 2011 | by Gemma Charles

attempt to see things from the customer's perspective. Indeed, the popularity of social media means ...

McDonald's 'weather' by Leo Burnett

07 Jul 2010

. Media was bought by OMD and planned by Andrew Lloyd. Jill McDonald, McDonald s chief marketing officer ...

Digital's future is in the past

25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence

Remind yourself of your brand fundamentals before getting swept along by the social media tide...man of legendary rhetoric, armed with a BlackBerry firing out Tweets. Social media is that big a ... . Make no mistake: social media is huge and will continue to be. ComScore has reported that Twitter grew ... : "Social media: as you can see, we're learning as we go." Aren't we all to some degree? In addition ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

The lines between 'old' and new media are about to become blurred, with TV primed to sit...TV than any other media channel - 10.3 hours a week. UK Barb data indicates that we are watching one ... , according to Sky. Perhaps more importantly, media consumption is no longer a zero-sum situation. A few ... and new media: TV programmes are the number-one discussed topic on Facebook. So TV viewing is alive ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

stands for. (At the same time it has, of course, rocked the media world to its core as people start to bypass paid-for media channels.) With the nature of the internet, it's not possible to predict what ... lots of small media ideas. Hold on a minute. So in this allegedly new model, the communication idea ...

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