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The Work: New Campaigns - UK

Planner: Sarah Watson Media agency: Mindshare Media planner: n/s Production company: RSA Films LA ... : Mother Planner: Mother Media agency: Manning Gottlieb OMD Media planner: Paddy Crawshaw Production ... economic times Creative agency: DDB London Writer: Mike Crowe Art director: Rob Messeter Media agency ...

The Work: New Campaigns - UK

Cartmell Art director: Jason Lawes Planner: Nicola Heaslip Media agency: Initiative Media planner ... Berwitz Planner: Neil Goodlad Media agency: CHI Partners Media planner: Enyi Nwosu Director ... : DDB London Writer: Steve Hall Art director: Daniel Seager Planner: Georgina Murray-Burton Media ...

The Week: Advertising Reviews - McCann lands Lloyds brief

McCann Erickson Birmingham has won the £4.5 million Lloydspharmacy creative and media accounts....Previously, Mustoes handled the integrated creative account and Starcom led media planning and buying for the high-street pharmacy. McCann has been briefed to create a television campaign, which will reinforce the pharmacy's credentials, and a digital campaign. ...

Lloydspharmacy appoints McCann Erickson Birmingham to creative and media

LONDON - Lloydspharmacy has appointed McCann Erickson Birmingham to its creative and media planning...McCann has won the integrated account from Mustoes, which worked on the creative for the brand and from Starcom which handled the brand's media planning and buying . McCann has also been charged with working on digital campaigns for Lloydspharmacy and the agency is readying a national TV campaign which ...

The Week: Media reviews - I-level lands Bayer digital

I-level has won the Bayer Consumer Care digital media planning and buying account. The account

The World: New York - Interpublic and WPP win J&J holding pitch

The drug giant spent about $110 million of its $1.4 billion measured media budget last year on pharmaceuticals, according to TNS Media Intelligence. J&J's pharmaceutical brands include the pain reliever Ultram ER, the cancer and blood disease treatment Procrit and the migraine remedy Topomax. The pitch ...

MTV uses humour in safe sex campaign

the end of the year. Media planning and buying for the campaign is being handled by MindShare. The first ...

Bayer awards OTC digital accounts to i-level

, through Jam, its social media unit that opened in March. Jam was appointed by Berocca in June to devise a social media strategy for its vitamin and mineral supplement brand. The campaign included sending out ... . Bayer recently moved its 11m media business for its Consumer Care division from PHD to Mindshare after ...

I-level wins Bayer digital media

-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten...Earlier this week, Media Week reported that Bayer had moved its 11m media planning and buying ... with establishing a digital media strategy for Bayer's brands. This will include social media activity driven by I ... it was awarded a contract to devise a social media strategy for vitamin and mineral pick-me-up brand Berocca. Jam ...

The Week: Media Reviews - Mindshare lands Bayer

its £11 million media account for its consumer care division out of PHD and into the WPP...PHD has handled the account for three-and-a-half years. The media account includes all the above-the-line and digital media planning and buying duties for the Bayer Healthcare division. ...

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