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and specialist press advertising, as well as new-media and salesforce support material, all targeting MSS ...
Eurotunnel is reviewing its pan-European media buying arrangements as its existing contracts...Eurotunnel is reviewing its pan-European media buying arrangements as its existing contracts with Carat in the UK and Optimum Media Direction in continental Europe come close to expiry. The account ... s decision, United News and Media has emerged as an interested party, although not as a full bidder ...
entire media account into MindShare earlier this year (Campaign, 30 April) and is in the final stages ...
, while O s brands in the UK. The creative centralisation follows a pan-European media centralisation which was completed earlier this year when MindShare, the media arm of the WPP Group, beat Universal McCann, Initiative Media, Carat and CIA Medianetwork to win the pounds 40 million account ...
Unilever has changed its advertising to suit a more media-savvy generation of consumers, P You can t just ... cycle . There are already some signs of the new, more creative P s media department and MediaVest, soon to merge to form StarVest. P The systems we ll be testing are media neutral ...
Carlton Communications and Granada Media have linked up with Microsoft s WebTV Networks for am ...
Procter s choice of agencies, enabling the company to work with non-aligned agencies and creative hotshops. It could also give P s interest in new media is also expected to loosen ... of the high spend. P media neutral . In this week s statement, Dennis Beausejour, P s vice ...
scratchcards. Marketing KFC has put Initiative, Zenith Media and Optimedia on the shortlist for its pounds 9 million media account. New PHD and Motive were not invited to the second round ... , is likely to set terms for the acquisition of sports clubs by media companies. At the moment ...
to shift marketing spend from mass media....spend by 2002 would be on digital media, including the internet. The web development comes ... . The intended spend for the relaunch in Europe is thought to be pounds 10m, with media being bought in the UK ...
Specsavers Opticians has launched a UK web site providing style and health tips for people who wear glasses or contact lenses. Users can also use the site (www.specsavers.com) to find their nearest store.
