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HOTLINE

19 Dec 1997 | by ANNA GRIFFITHS

buyers include Hearst, Bertelsmann, News International, United News & Media, Emap, Gruner & Jahr ...

Media: Cosmo’s vision

04 Dec 1997 | by RAYMOND SNODDY

Cosmopolitan has linked with Vision Express to launch a range of eyewear as part of the title s brand extension programme.

Media: Nicorette signs up for New Year transport deal

04 Dec 1997 | by NEIL JONES, Director, TMD Carat

through Bates Dorland and features the line You can do it. Nicorette can help . Media planning is through Zenith Media. TDI is currently looking for sponsors for clocks counting down ...

GLOBAL BRIEF: US media agencies box clever - P&G’s TV centralisation is the first sign

28 Nov 1997 | by JOHN OWEN

congratulation imaginable for Leo Burnett, Zenith Media and Grey. They signified that Televest had just beaten

Euro RSCG scoops Lemsip and Disprin

28 Nov 1997 | by EMMA HALL

roster of 40 agencies and handed all its advertising and media business to McCanns. A campaign ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

28 Nov 1997 | by NICK JOHNSON

/TMD Buyer: Andy Beswick Client: Unilever Agency: Initiative Media Buyer: Mark Antonouris Client ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

28 Nov 1997 | by JIM DAVIES

. Usually, the final quote is determined as a fraction of the overall media spend, though, as BMP s Adams ...

AMV unveils Alka-Seltzer XS spot

21 Nov 1997 | by JOHN TYLEE

had one too many. Media buying is through Universal McCann. The film marks the UK ...

Lemsip chooses ’back to work’ theme for TV

14 Nov 1997 | by EMMA HALL

and art directed by Richard Donovan. Media buying is through TMD Carat. The main Lemsip brand ...

Kimberly-Clark starts dollars 60m Euro media review

07 Nov 1997 | by CLAIRE BEALE

Kimberly-Clark is poised to review its European media arrangements just a year after a full...Kimberly-Clark is poised to review its European media arrangements just a year after a full ... tentative talks with a number of media buying agencies as it prepares to look at its media business in the new year. A full review of the media planning and buying business for Kimberly-Clark took ...

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