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Omega Pharma readies £3m diet aid marketing push

13 Sep 2012 | by Nick Batten

. The company has briefed Total Media to handle the campaign, which will include a fully integrated media promotion comprising TV, digital display advertising, outdoor, PPC and SEO, as well as social media. A TV ... of which Total Media has negotiated a lunchtime takeover deal with Mail Online's TV and showbiz web pages ...

Deep Heat to sponsor weather on ITV's Daybreak

24 Aug 2012 | by Nick Batten

with Mentholatum's commercial strategy." The7Stars recently picked up the 1.5m media business of McArthurGlen ...

Pfizer calls £5m ad pitch

19 Jul 2012 | by Jeremy Lee

-cutting exercise at the pharmaceutical giant. Pfizer s media business is handled by Vizeum, which won ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...

Panadol to sponsor Keith Lemon's jump to ITV1

29 Mar 2012 | by Maisie McCabe

. The sponsorship was planned and bought by WPP media agency MediaCom and the idents were made by Kream. Rose ...

GlaxoSmithKline launches review of multimillion-pound UK PR roster

31 Jan 2012 | by Elizabeth Pears

-weight our comms team. He added that as well as making more use of paid-for media content and social media ...

Starcom MediaVest Group scoops $600m global Novartis media

20 Dec 2011 | by Mark Banham

) media account for drug giant Novartis from MEC....can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare ...

Carol Vorderman fronts Sambucol marketing drive

18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection ... again provided her endorsement of the Sambucol range. AdConnection's media strategy is spot on for our ...

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

into new media but can help RB learn more about how the medium can be exploited by the company's other ... about new media's potential. "We still believe in the power of TV," he says. "Yet the digital space ... expect a lot of extra investment will go into new media, which will grow significantly in the coming ...

Think BR: The perils of being a repertoire brand

07 Nov 2011 | by Jon Weeks

lead to even greater erosion. With many economies squeezed and a gloomy outlook across media, consumers ...

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