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Initiative picks up Omega Pharma media account across 18 European markets

Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma..., Croatia, Czech Republic, Denmark, Hungary, Poland, Slovakia, Sweden and Turkey. Total Media remains ... of an estimated 50m global strategic review of media requirements, marks a move by Omega Pharma towards working with global agency networks rather than individual market-level media agencies. Marc Bresseel, president ...

Arena Media lands Ricola account

Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch...for the Swiss confectioner, following "impressive" year-on-year sales growth. All media will be planned and bought by Arena Media, with creative work being produced in-house. The new campaign will aim ... on Sunday night. Andy Richman, Ricola country manager for UK and Ireland, said: "Arena Media was selected ...

Omega Pharma in £50m media review

global media planning and buying account....The review is thought to encompass more than 20 of Omega s key markets and agency networks have been invited to pitch for the consolidated brief. The UK incumbent is Total Media. The review follows Omega s recent acquisition of the new dietary product XLS-Medical a tablet the company claims ...

Pfizer calls £5m ad pitch

-cutting exercise at the pharmaceutical giant. Pfizer s media business is handled by Vizeum, which won ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ... Winner Hotels.com (Agency: Fetch Media) Highly Commended ASOS ECOMMERCE Winner ... Pepper (Agencies: Zone) Highly Commended Hotels.com (Agency: Fetch Media) YOUNG MARKETER ...

Starcom MediaVest Group scoops $600m global Novartis media

) media account for drug giant Novartis from MEC....can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare ...

Agencies line up for £7m Superdrug media

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...-street pharmaceutical stores in selected markets. In the UK, the review also includes the 1 million media planning ... in Belgium and the Netherlands. Superdrug last held a review of its media business five years ago in which the incumbent, ZenithOptimedia, retained the account after a pitch against Carat, Mindshare and Walker Media ...

The7stars wins £2m Mentholatum media business

brand Oxy, has appointed the7stars to its media planning and buying account....The incumbents on the business were Acumen, which handled Deep Heat and other pain relief brands, and AW Media, which handled Oxy. It is understood Acumen and AW Media repitched for the business along with other undisclosed agencies as part of a review managed by media auditor FLE. Bernice Simpson ...

Vizeum scoops £9m Pfizer UK media business

Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over...last year. Pfizer started a review of its $700m US media account, held by Carat, in September. ...

ZenithOptimedia retains £285m global Sanofi-Aventis account

global media duties....called a review in May that was handled by its Paris head office. Almost half of its media spend ...

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