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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

on the public s media consumption habits. We live in the visual age, post-MTV and the rise of the remote ...

CK puts pounds 6m into colour cosmetics

Raymond Meier, and featuring the model Yfke Sturm. No TV advertising is planned. Media arrangements for the UK will be handled by Initiative, Calvin Klein s media agency for its fragrances ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Eco-friendly Yves Rocher understands the beauty of the press

are executed by Simon Whitworth, director of David Coleman Media. The company has held the Yves Rocher ... and the sending of gift vouchers to loyal customers. Research by Media Monitoring Services, tel ...

NEWS BRIEFS

Initiative Media has bagged the centralised media planning and buying account for the National...Initiative Media has bagged the centralised media planning and buying account for the National Magazine Company (Media Business, 22 November). Initiative saw off competition from Mediapolis ... , German and US business to BMP OMD. The media buying agency already handles Coty s UK account ...

ANALYSIS: SALE OF THE WEEK

suggested it to Concord s account director Oliver Ford who phoned Jayne Roseman, media director at Initiative Media. She sold it and did the planning and buying. Naturally the trees will be whisked ... these media folk ever switch off? ...

Griffin Bacal lands pounds 4 million creative task for Lava soaps

soap brands that are used in the home, a source said. The agency will also handle the media ...

PRIVATE VIEW

and personality for first-e, the internet bank, which will work across all media Agency: J. Walter Thompson ...

Dior marketing chief set for US move

and Fahrenheit. The company also makes cosmetics and skincare products. In the UK, Initiative Media handles Dior s pounds 1.5m media spend, with advertising created at Dior s Paris headquarters. Euro RSCG ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

International. He continues to build his media empire until his death in November 1991 ... until July 1995. It goes on to become the standard-bearer for all new media operations ... the start of a more liberal approach to gay images in the media. 1995 - Coca-Cola s contour ...

HOTLINE

-general, is to be the keynote speaker at the Race in the Media Awards on Friday 7 April 2000. RIMA is an annual event ... the RIMA Office on 0181-864 2005 or at www.cre.gov.uk/media/rima.html. BMP DDB has been ... campaign is scheduled to run next year, breaking first in the London area. Media will be handled by BMP ...

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