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Honda skydivers pull it off in live ad on Channel 4

-see, unique media experience, in an age of personal video recorders and audience fragmentation. It started ... team 4creative, with support from ad agency Wieden Kennedy and media agency Starcom. You can listen ...

Renault-Nissan calls £500m media review

LONDON - Renault-Nissan is reviewing its £500 million-plus international media agency arrangements...The automotive joint venture is expected to consolidate media in each region of the world outside ... 's 350 million European media account, while OMD works on the 125 million Nissan business. However, a ... not include North America. The review is said to be driven by Renault's desire to conduct a media review ...

Haymarket signals further digital investment with senior appointment

LONDON - Haymarket Consumer Media is expanding its senior publishing team to reflect the growth...overhaul." Kevin Costello, managing director of Haymarket Consumer Media, said: "Andrew's background as a ...

Power 100 Marketers of 2008: 1-50

have out-gunned Virgin Media with its spiralling marketing budget, it is Virgin's marketing director ... product of Procter Gamble's marketing hothouse, Patterson left the world of FMCG for the media industry ... operators in an ever-more competitive market. 25. James Kydd, Virgin Media B There is no doubt that 2007 ...

Power 100 Marketers of 2008: 51-100

media planning and buying account, ending its 12-year relationship with Mediaedge:cia, and has rejuvenated its media strategy with a greater focus on digital. Sport remains top of the agenda: Nationwide ... , reporting directly to UK managing director Simon Ainslie. With a media budget of 27m in the UK, Harris ...

City Republic: Politicians seek more control to boost the economy

but the principle. If Viacom wins its suit, other media owners will follow and there won't be much professional ... money, media owners were content to allow their stuff to be shown for the free publicity. But now ... the judge finds, Google will almost certainly need to offer major media owners some sort of revenue ...

Ford backs Kuga launch with outdoor campaign

The campaign, which is being rolled out at London Bridge and Waterloo Tube stations, uses the CBS Outdoor Impact format. The ads show the Kuga transforming mundane situations into something more interesting. Media agencies MindShare and Kinetic are targeting style-conscious ABC1 males who want enough ...

Saab publishes driving guide with Mr & Mrs Smith hotels

break. The guide is released in June. The campaign will be supported by online and print media ...

WCRS and Profero create Mini ad

. The website will also be supported by digital advertising bought by Zed Media. Posters will also appear ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

who have innovated have been rewarded; Virgin Media shot up the table to become the sixth most ... , is the 39th most-hated. By contrast, Virgin Media is the sixth most-loved brand, suggesting that the British ... 39.6 2 Tesco 28.2 3 iPod 27.1 4 O2 25.9 5 Facebook 24.9 6 Virgin Media 24 ...

 

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