30 May 2008
| by Staff
-see, unique media experience, in an age of personal video recorders and audience fragmentation. It started ...
team 4creative, with support from ad agency Wieden Kennedy and media agency Starcom. You can listen ...
LONDON - Renault-Nissan is reviewing its £500 million-plus international media agency arrangements...The automotive joint venture is expected to consolidate media in each region of the world outside ...
's 350 million European media account, while OMD works on the 125 million Nissan business. However, a ...
not include North America. The review is said to be driven by Renault's desire to conduct a media review ...
28 May 2008
| by Staff
LONDON - Haymarket Consumer Media is expanding its senior publishing team to reflect the growth...overhaul." Kevin Costello, managing director of Haymarket Consumer Media, said: "Andrew's background as a ...
28 May 2008
| by Staff
have out-gunned Virgin Media with its spiralling marketing budget, it is Virgin's marketing director ...
product of Procter Gamble's marketing hothouse, Patterson left the world of FMCG for the media industry ...
operators in an ever-more competitive market. 25. James Kydd, Virgin Media B There is no doubt that 2007 ...
28 May 2008
| by Staff
media planning and buying account, ending its 12-year relationship with Mediaedge:cia, and has rejuvenated its media strategy with a greater focus on digital. Sport remains top of the agenda: Nationwide ...
, reporting directly to UK managing director Simon Ainslie. With a media budget of 27m in the UK, Harris ...
28 May 2008
| by Stephen Foster
but the principle. If Viacom wins its suit, other media owners will follow and there won't be much professional ...
money, media owners were content to allow their stuff to be shown for the free publicity. But now ...
the judge finds, Google will almost certainly need to offer major media owners some sort of revenue ...
22 May 2008
| by Alex Brownsell
The campaign, which is being rolled out at London Bridge and Waterloo Tube stations, uses the CBS Outdoor Impact format. The ads show the Kuga transforming mundane situations into something more interesting. Media agencies MindShare and Kinetic are targeting style-conscious ABC1 males who want enough ...
14 May 2008
| by Alex Brownsell
break. The guide is released in June. The campaign will be supported by online and print media ...
13 May 2008
| by Staff
. The website will also be supported by digital advertising bought by Zed Media. Posters will also appear ...
who have innovated have been rewarded; Virgin Media shot up the table to become the sixth most ...
, is the 39th most-hated. By contrast, Virgin Media is the sixth most-loved brand, suggesting that the British ...
39.6 2 Tesco 28.2 3 iPod 27.1 4 O2 25.9 5 Facebook 24.9 6 Virgin Media 24 ...