In addition to doing media and marketing work as the face of the company, Dixon will work closely with the LA Fitness board devising new dance and exercise routines and advising on health and fitness issues. Her remuneration will be based on the success of the chain over the course of the deal ...
its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe....have chosen two global media partners that will bring us new consumer insights, better capabilities ...
and executions." Last year, Reckitt Benckiser increased its media spend by 26 per cent to 800 million and grew ...
broad salary band, rather than individual contracts. Source: The Times Virgin Media is reducing ...
social media, creating viral content and getting the tone right to interact credibly with the youth ...
In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad ...
by online promotions via websites and social media as well as an online PR campaign orchestrated by Gossard ...
13 Nov 2009
| by Staff
LONDON - Filofax has chosen Glam Media, the network of lifestyle websites, to run a digital...treatment. The box is being promoted across Glam Media sites and blogs, in an ad unit that will be updated daily with links to beauty tips and content from Filofax, thanks to a widget designed by Glam Media ...
'Fairytales' is the first campaign for GHD from RKCR/Y R, which won the account in July. Among the female characters who show that they don't need to be rescued by the first prince who comes their way, are Rapunzel, Red Riding Hood and Cinderella. The campaign will run in media including TV, press, web, online ...
LONDON - ZenithOptimedia has been awarded the £80 million consolidated media buying account...The Publicis Groupe agency, which already handles Mars media buying, won the business after a pitch against the WPP-owned MediaCom, the incumbent on the 10 million Wrigley media planning and buying account, and OMD. MediaCom has retained Wrigley s planning and online media business and has won ...
1 30 173 1 1 212 11.773 0 0 0 Any media or telecommunications ...
04 Nov 2009
| by Anne Cassidy
LONDON - The Aegis-owned Vizeum has won Ikea's £10 million media planning and buying account....The agency won the business after a final shoot-out against WPP-owned MediaCom, the incumbent on the account for the past 10 years. ZenithOptimedia, Carat and OMD were knocked out of the running at an earlier stage in the pitch. The move is part of a global review of Ikea s media requirements, currently ...