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Alesha Dixon joins LA Fitness in results-based deal

In addition to doing media and marketing work as the face of the company, Dixon will work closely with the LA Fitness board devising new dance and exercise routines and advising on health and fitness issues. Her remuneration will be based on the success of the chain over the course of the deal ...

Reckitt Benckiser consolidates £800m global media into Havas and Publicis

its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe....have chosen two global media partners that will bring us new consumer insights, better capabilities ... and executions." Last year, Reckitt Benckiser increased its media spend by 26 per cent to 800 million and grew ...

And in the real world... M&S, Cadbury, Mothercare and more

broad salary band, rather than individual contracts. Source: The Times Virgin Media is reducing ...

Marketing to engage today's digitally-savvy youth market

social media, creating viral content and getting the tone right to interact credibly with the youth ...

Gossard resurrects iconic lingerie campaign

In the first of a number of planned marketing initiatives that aim to promote the brand and its new product offerings, the company has teamed up with Pure Media to create a 24-hour billboard ad ... by online promotions via websites and social media as well as an online PR campaign orchestrated by Gossard ...

Filofax runs first digital-only campaign on Glam Media

LONDON - Filofax has chosen Glam Media, the network of lifestyle websites, to run a digital...treatment. The box is being promoted across Glam Media sites and blogs, in an ad unit that will be updated daily with links to beauty tips and content from Filofax, thanks to a widget designed by Glam Media ...

VIDEO: GHD fairytale ads to break tonight

'Fairytales' is the first campaign for GHD from RKCR/Y R, which won the account in July. Among the female characters who show that they don't need to be rescued by the first prince who comes their way, are Rapunzel, Red Riding Hood and Cinderella. The campaign will run in media including TV, press, web, online ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

LONDON - ZenithOptimedia has been awarded the £80 million consolidated media buying account...The Publicis Groupe agency, which already handles Mars media buying, won the business after a pitch against the WPP-owned MediaCom, the incumbent on the 10 million Wrigley media planning and buying account, and OMD. MediaCom has retained Wrigley s planning and online media business and has won ...

And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM and Vauxhall

1 30 173 1 1 212 11.773 0 0 0 Any media or telecommunications ...

Vizeum scoops £10 million UK Ikea media account

LONDON - The Aegis-owned Vizeum has won Ikea's £10 million media planning and buying account....The agency won the business after a final shoot-out against WPP-owned MediaCom, the incumbent on the account for the past 10 years. ZenithOptimedia, Carat and OMD were knocked out of the running at an earlier stage in the pitch. The move is part of a global review of Ikea s media requirements, currently ...

 

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