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London Fashion Week 25th anniversary rallies sponsors around 'prestige' event

09 Sep 2009 | by Sarah Crawley-Boevey

they will be partnering with the 25th anniversary event, which starts on September 18. Worldwide media coverage of London Fashion Week is now worth more than 50m per season, according to media intelligence firm Cision ... Standard will once again be the media partner for 2009, and Hachette Filipacchi's Elle is the media sponsor ...

Dormeo seeks agency for £3.5 million ad campaign

04 Sep 2009 | by Kate Nettleton

media planning and buying agency. ...

What the recession really means for brands

25 Aug 2009 | by Nicola Clark

of the 'Blitz spirit', the research suggests there has been a tendency by the media to play down the positive ... -stream media, only a small minority of consumers actively blame the government or the banks for the recession ...

Snoopy and the Peanuts gang celebrate 60th anniversary with brand revamp

07 Aug 2009 | by Amy Golding

strip, TV show and book. As part of the brand refresh United Media will launch a new logo and a ...

Sony reviews European account

04 Aug 2009 | by Sarah Johnson

changed significantly, with the fragmentation of traditional media and the rise and increasing importance of the internet and social media in driving consumer behaviour. 'Our communications strategy has naturally evolved to embrace and exploit these new media channels, but it is clear that in the future we will need ...

Royal Mail names Murray non-executive director

31 Jul 2009 | by Ben Bold

; mso-bidi-language:#0400;} Murray, who also holds non-exec director posts at media ... successfully against growing competition, especially from electronic media, while continuing to provide ...

Mark Ritson on Branding: Industry in ferment

28 Jul 2009 | by Mark Ritson

again. Mark Ritson, PPA columnist of the year (business media), is an associate professor of marketing ...

Virgin Media tops survey of broadband companies' Twitter service

24 Jul 2009 | by Rachael Gallagher

LONDON - Virgin Media and Be Broadband's use of Twitter for customer service has been applauded..., frequency of tweets, relevancy of the profile and interactivity levels. Virgin Media tops the list ... : Virgin Media BT Vodafone TalkTalk Be PlusNet Orange T-Mobile Post Office O2 ...

Mascara product placement trips up Style Network

20 Jul 2009 | by Rachael Gallagher

LONDON - Media watchdog Ofcom has found The Style Network channel in breach of the Broadcasting

Glasses Direct calls ad and media pitch

16 Jul 2009

Glasses Direct, the online optical retailer, has called a review of its advertising and media

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