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Sector Insight: TVs

22 Sep 2009 | by Jane Bainbridge

will help to re-establish the TV as the media hub of the house hold, as will the arrival of organic light ...

Reinventing marketing: Alan Mitchell explores how to predict irrational consumer behaviour

09 Sep 2009 | by Alan Mitchell

on accumulating to generate global climate change - an environment where regulators, the media and pressure groups ...

What the recession really means for brands

25 Aug 2009 | by Nicola Clark

of the 'Blitz spirit', the research suggests there has been a tendency by the media to play down the positive ... -stream media, only a small minority of consumers actively blame the government or the banks for the recession ...

Brands struggle in the 'free' economy

19 May 2009 | by David Benady

company. The demise of this free title shows that the ad-funded model of media lasts only as long ... engage if it is high quality,' he says. Crucially, however, media agencies still expect a substantial ... paid-for paper,' adds Tansey. Media is not the only industry where brands are under pressure to offer ...

Football shirt sponsorship becomes a buyers' market

28 Apr 2009 | by Ed Kemp

billboards",' says Parker. It presents brands a media platform that should be viewed only as the starting ...

 

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