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Tiger Woods dropped by Accenture following off-course revelations

14 Dec 2009 | by James Quilter

Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...

Dentistry chain appoints Cybercom to digital account

02 Dec 2009 | by Daniel Farey-Jones

and paid search marketing, digital PR, online advertising and a social media strategy. Jonathan Forrest ...

Haier marks 25th anniversary with website and prize giveaway

01 Dec 2009 | by Staff

to Chinese New Year. Haier recently retained its first media agency in Europe, awarding the multimillion ...

Alesha Dixon joins LA Fitness in results-based deal

30 Nov 2009 | by Daniel Farey-Jones

In addition to doing media and marketing work as the face of the company, Dixon will work closely with the LA Fitness board devising new dance and exercise routines and advising on health and fitness issues. Her remuneration will be based on the success of the chain over the course of the deal ...

Marketing to engage today's digitally-savvy youth market

16 Nov 2009 | by SpeakersChannel.tv

social media, creating viral content and getting the tone right to interact credibly with the youth ...

Filofax runs first digital-only campaign on Glam Media

13 Nov 2009 | by Staff

LONDON - Filofax has chosen Glam Media, the network of lifestyle websites, to run a digital...treatment. The box is being promoted across Glam Media sites and blogs, in an ad unit that will be updated daily with links to beauty tips and content from Filofax, thanks to a widget designed by Glam Media ...

VIDEO: GHD fairytale ads to break tonight

13 Nov 2009 | by Daniel Farey-Jones

'Fairytales' is the first campaign for GHD from RKCR/Y R, which won the account in July. Among the female characters who show that they don't need to be rescued by the first prince who comes their way, are Rapunzel, Red Riding Hood and Cinderella. The campaign will run in media including TV, press, web, online ...

TalkTalk compares Mandelson's disconnection plans to kangaroo court

29 Oct 2009 | by Jennifer Whitehead and Daniel Farey-Jones

action against them." Virgin Media voiced concern that the Government's strategy needs to be implemented ...

Virgin Media reduces net loss to £60m

29 Oct 2009 | by Daniel Farey-Jones

LONDON - Virgin Media has added 37,000 TV customers in the third quarter, with increased revenue...last year Virgin Media made a net loss of 122.7 million, but this was reduced to 60 million by more ... quarter of record ARPU and strong consumer revenue growth." Virgin Media's results follow strong results ...

Online reviews key to purchase decisions

27 Oct 2009 | by Staff

A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy as having the most influence on their purchase decisions, above friends and family at 20%. Older media was cited by 23%, combining 12% for newspapers and magazines and 11% for TV and radio. Brand websites were ...

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