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Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...
LONDON - Mediaedge:cia has retained the consolidated £4 million UK media planning and buying...Henkel reappointed Mediaedge:cia, the incumbent on the deodorant and shampoo brands, after a pitch last month against The Media Shop, which previously handled the Henkel adhesive brands including Pritt Stick and the Omnicom-owned M2M. Henkel appointed Miles Calcraft Briginshaw Duffy to handle its 4 ...
its £800 million global media planning and buying arrangements into Havas Media and Publicis Groupe....have chosen two global media partners that will bring us new consumer insights, better capabilities ... and executions." Last year, Reckitt Benckiser increased its media spend by 26 per cent to 800 million and grew ...
social media, creating viral content and getting the tone right to interact credibly with the youth ...
LONDON - ZenithOptimedia has been awarded the £80 million consolidated media buying account...The Publicis Groupe agency, which already handles Mars media buying, won the business after a pitch against the WPP-owned MediaCom, the incumbent on the 10 million Wrigley media planning and buying account, and OMD. MediaCom has retained Wrigley s planning and online media business and has won ...
LONDON - The Aegis-owned Vizeum has won Ikea's £10 million media planning and buying account....The agency won the business after a final shoot-out against WPP-owned MediaCom, the incumbent on the account for the past 10 years. ZenithOptimedia, Carat and OMD were knocked out of the running at an earlier stage in the pitch. The move is part of a global review of Ikea s media requirements, currently ...
LONDON - Virgin Media has added 37,000 TV customers in the third quarter, with increased revenue...last year Virgin Media made a net loss of 122.7 million, but this was reduced to 60 million by more ... quarter of record ARPU and strong consumer revenue growth." Virgin Media's results follow strong results ...
of the 'Blitz spirit', the research suggests there has been a tendency by the media to play down the positive ... -stream media, only a small minority of consumers actively blame the government or the banks for the recession ...
LONDON - Media watchdog Ofcom has found The Style Network channel in breach of the Broadcasting
Glasses Direct, the online optical retailer, has called a review of its advertising and media
