Goodstuff Communications has picked up the UK media planning and buying business for Diesel...The watch brand plans to spend 1 million on UK media in the next 12 months, according to the client. Goodstuff will work with Diesel Timeframe s creative agency Crispin Porter Bogusky on a TV-led campaign set for June, to promote Diesel s Super Bad Ass and Megachief watches. Further TV activity ...
The Minimart has been briefed to use television as the primary mode of communication, with smaller initiatives on digital properties. The TV ad campaign is set to air next month and will continue to target the brand s core audience of mums. The media planning and buying is by TCS, who has worked with Forest ...
LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media...The decision to split the account is the result of a worldwide media review, for which pitches ... its pitch from the Paris office. Havas Media Group has worked with Korean carmaker Hyundai ... on the news. Last week, Campaign reported Pedro Avery had been promoted to chief executive of Arena Media ...
preparing a consumer and trade media push across traditional and digital platforms for Cuticura and devising ...
The move bears some similarity to the US-style 'Ad Council' idea floated by the Cabinet Office in 2010, whereby brands, media owners and agencies would be expected to create government campaigns for free. Said to be the brainchild of Number 10 strategy chief Steve Hilton, the plan was ditched after ...
The awards, held in conjunction with Marketing, Campaign, Brand Republic, Media Week and PR Week, celebrate the ingenuity and imaginative use of technology in the UK's digital marcoms space. On the night ... with 26 other award winners, including Digital Media Brand of the Year and an overall Agency of the Year ...
to its £120m global media account after a competitive pitch.
Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies...1. You run social media for Burger King. You ve just reclaimed your account from the hackers. What is your first tweet? *We're back. 100% the Real Deal *As much as we love McDonalds we'll never be owned by them! *We were hacked guys, to say sorry we'd like to offer bogof on our chips ...
Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media...This infographic pulls out some of the headline findings from the 2,300 marketers and agencies who took part in our social media exam. If you think you know better, click here to take the test Click here to read more of the answers - good and bad - to our longer, scenario-based questions. Do you ...
This is the key finding of a new global study, 'Female Tribes', by JWT London, which was launched today to an audience of female marketing leaders. The research, which is the result of six months quantitative and qualitative research, urges brand and media owners to "stop thinking about women in terms ...
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