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More Th>n revamps marketing strategy in search of 'trust'

by radio and social media activity. The campaign has been created by SFW. According to More Th n ...

OFT cracks down on 'deceptive' promotional blogging

The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Orlov storms Christmas bestseller lists

the media buying and LBi handles the digital account . ...

Rolls-Royce considers agency pitch in bid to boost corporate reputation

-Royce engine was the most likely cause of the emergency landing. Media reports suggest Qantas is unhappy ...

Brunswick called in to lead comms around Gartmore restructure

is leading the fund manager's comms and media relations until its future is resolved. Brunswick has been ...

Saint launches social media contest to design Lloyds icon

Devised by Saint@RKCR/Y R and MEC Interaction, the online display and social media campaign consists of a Flash application, available at www.lloydstsbme.com, that allows users to create a Lloyds TSB character in the style made famous by the bank's recent ad campaigns. The agency has created animated ...

City agencies battered by slump, Kingston Smith W1 report finds

services and media accountancy firm used accounts entered at Companies House to find that gross income ... , particularly in digital and social media.' The sector outperformed the top 50 UK independent marketing ... take social media seriously will do better. Top directors enjoy pay hikes despite the downturn ...

Lansons Communications wins retained brief for online stockbroker Selftrade

, as well as business development and growth. It is understood that, as well as targeting traditional media, online and social media will play an integral part in the implementation of the brief. Lansons' team ...

Liberian palm oil producer hands brief to Pelham Bell Pottinger

and raising the firm s profile among the media and investor community. The production of palm oil has come ... Pottinger, will lead the account. The firm previously used St Brides Media Finance to handle its ...

Media chief Andrew Gowers exits BP as part of comms revamp

Andrew Gowers, the BP media chief caught at the heart of the storm of Deepwater Horizon, is leaving...Gowers, BP s head of media, will leave the firm at the end of the month. He took over from long-standing media head Roddy Kennedy in autumn 2009. Gowers led BP s heavily criticised comms response to a disaster that killed 11 men and has cost the firm US$40bn so far. His departure is part of an overhaul ...

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