28 Nov 2008
The report, carried out by Nielsen Media Research for The Daily
Telegraph, found that the major supermarkets all increased spending
during the six months to October. Asda increased spending by 52 per
cent, Tesco by 18.8 per cent, Sainsbury's by 21.3 per cent and
Morrison's by 15.2 per cent. ...
28 Nov 2008
Cartmell
Art director: Jason Lawes
Planner: Nicola Heaslip
Media agency: Initiative
Media planner ...
Berwitz
Planner: Neil Goodlad
Media agency: CHI Partners
Media planner: Enyi Nwosu
Director ...
: DDB London
Writer: Steve Hall
Art director: Daniel Seager
Planner: Georgina Murray-Burton Media ...
28 Nov 2008
21.0 - 21.0 4
Lastminute, Nationwide,
Clas Ohlson
MEDIA ...
.7 57.7 9
IG Index, E.ON, TUI
4 4 CHI Partners Media 43 ...
2.825 - 2.825 3
COI STEM, Toyota, News
Group Media
5 ...
advertising, direct marketing, digital, media planning and booking, literature, photography and market ...
The speed at which super-markets have responded to the economic downturn with value offers has meant that they are now more trusted than the media, banks, airlines and politicians, according to McCann Erickson's latest Moodier Britain survey. The latest phase of the research, carried out on 1028 ...
25 Nov 2008
Morgan Stanley has appointed Total Media to the media business for its Investment Fund account....The agency, which has worked with the financial-services brand since
2006, will handle the media for its investment management business in
Asia and Europe, and develop a digital strategy and press ads. Earlier this month, Morgan Stanley announced plans to cut up to 3300
jobs - nearly 10% of its workforce ...
25 Nov 2008
TV adspend in the UK is expected to drop by 30% in real terms between 2007 and 2010, according to Enders Analysis. It is forecast to have dipped to £3.3bn this year, down from £3.5bn in 2007.
24 Nov 2008
| by Staff
Creative agency OgilvyOne London Copywriter James Sexton Art director Libby Young Media agency ...
21 Nov 2008
WINNER
Title: Sun: Expats
Media agency: Profero
Media director: Will Phipps
Media planners ...
they came from. With this audience
increasingly using digital media to keep up with events back home ...
of British identity. The Sun was
approached not as a media owner but as business partner, and the idea ...
21 Nov 2008
Centaur Media has reported a 16 per cent year-on-year fall in its group revenues in the four months...The publisher of Marketing Week, New Media Age and The Lawyer said the
decline in advertising revenue was partially down to poor performance
from its legal and financial magazines. ...