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, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
brands are suitable for social media, according to some observers. AKQA's head of strategic planning ... to become part of that. Brands are only going to be relevant in social media if they have something to say ... reactions of any sort, they probably shouldn't get involved in social media at all. It could give rise to a ...
The speed at which super-markets have responded to the economic downturn with value offers has meant that they are now more trusted than the media, banks, airlines and politicians, according to McCann Erickson's latest Moodier Britain survey. The latest phase of the research, carried out on 1028 ...
Morgan Stanley has appointed Total Media to the media business for its Investment Fund account....The agency, which has worked with the financial-services brand since 2006, will handle the media for its investment management business in Asia and Europe, and develop a digital strategy and press ads. Earlier this month, Morgan Stanley announced plans to cut up to 3300 jobs - nearly 10% of its workforce ...
TV adspend in the UK is expected to drop by 30% in real terms between 2007 and 2010, according to Enders Analysis. It is forecast to have dipped to £3.3bn this year, down from £3.5bn in 2007.
November. Media planning and buying is by Mindshare. ...
and the media - especially in the cases of publicly listed companies answerable to shareholders. Nigel Currie ... of the business world but it is definitely not a time for companies to be seen enjoying what the media ...
HSBC is targeting its executive bank account holders with a limited-edition magazine to be given to its Premier customers travelling through Heathrow Airport from December.
of media practice at recruitment consultancy Spencer Stuart, agrees that airline marketing is a tough ...
Yorkshire Building Society has appointed Swamp to handle its digital strategy and online media...The brief encompasses display ads, search, affiliates, online aggregators, blogging and social media. The work is intended to draw younger customers and drive mortgage take-up. Above-the-line activity is also planned. ...
