19 Dec 2008
| by Staff
LONDON - Carat has beat Universal McCann and Starcom to the £38m media planning and buying account...The brief takes in responsibilities for Abbey, Alliance Leicester, and the savings arm of Bradford Bingley. Mediacom North, the regional agency which previously handled media for Bradford Bingley, was not invited to pitch. Carat originally won the Abbey media account in November 2005. ...
05 Dec 2008
| by Ian Darby, firstname.lastname@example.org
clients, but also for
the appointment of Mainardo de Nardis as the chief executive of Aegis
replacing him with Jerry
Buhlmann less than two years later. Aegis Media's continued poor
required to turn its Isobar
unit into a formidable digital media operation. In addition, despite the
28 Nov 2008
UK TV adspend is expected to fall by 30 per cent between 2007 and 2010 in real terms, according to a report by Enders Analysis. The decline is closer to 19 per cent when the changes are measured with inflation included.
25 Nov 2008
Morgan Stanley has appointed Total Media to the media business for its Investment Fund account....The agency, which has worked with the financial-services brand since
2006, will handle the media for its investment management business in
Asia and Europe, and develop a digital strategy and press ads. Earlier this month, Morgan Stanley announced plans to cut up to 3300
jobs - nearly 10% of its workforce ...
25 Nov 2008
TV adspend in the UK is expected to drop by 30% in real terms between 2007 and 2010, according to Enders Analysis. It is forecast to have dipped to £3.3bn this year, down from £3.5bn in 2007.
21 Nov 2008
Title: Sun: Expats
Media agency: Profero
Media director: Will Phipps
Media planners ...
they came from. With this audience
increasingly using digital media to keep up with events back home ...
of British identity. The Sun was
approached not as a media owner but as business partner, and the idea ...
Entertainment Rights, the global media group, has hired M: Communications as its retained financial...Nick Phillips joined as the new chief executive of Entertainment Rights in March, which led to a review of the comms side of the business. B Bell Pottinger was previously the media group's agency for four and a half years, before M won the account in a four-way pitch. Entertainment Rights specialises ...
18 Nov 2008
HSBC is targeting its executive bank account holders with a limited-edition magazine to be given to its Premier customers travelling through Heathrow Airport from December.
14 Nov 2008
The Sun's interest rate campaign
14 Nov 2008
TV broadcasters should be preparing themselves for a significant decline in adspend, according to new figures from Billetts and ZenithOptimedia, both of which predict sharp drops next year.