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DIARY: Inflated media spend claims fail to impress the Campaign hacks

to exaggerating with gusto about their planned media spend. But beware, our gatekeeper is now able to spot ... later, when CIA demanded to be credited with the media win, it put the value at pounds 1.2 million ... . It claimed Vogue.com was worth pounds 4 million - but its media agency, Manning Gottlieb Media, put the spend ...

CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel

Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies...Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies earlier this year, is to complete its integration process by rebranding as Wheel. The company will offer consultancy, digital communication, marketing and technical services to its clients, which include ...

REVIEW: Marketing and advertising news in the week's press

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company...Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian. ...

BBH beats two to land pounds 15m UK Capital One TV campaign

the direct marketing, and the media planning will remain with MediaVest. Capital One launched in 1995 ...

NEW MEDIA: Briefs

Media to develop a new business-to-business web site for Zurich Strategic partnerships, which sells...Zurich Financial Services, the world s third-largest insurer, has appointed Fi System Brand New Media to develop a new business-to-business web site for Zurich Strategic partnerships, which sells financial services to large corporate clients. The site is expected to launch in early 2001 and will include ...

NEW MEDIA: Briefs

The Woolwich and The Institute of Direct Marketing have separately appointed Ignite-Mail, the full-service e-direct marketing agency, to handle their e-marketing campaigns. For The Woolwich, Ignite-Mail will be responsible for a full-service e-CRM programme covering strategy, planning and implementation,...

MEDIA: Briefs - Kingston M-Stream in CNBC Europe deal

CNBCEurope, the 24-hour business and finance TV news network, has extended its coverage of European financial markets through a deal with Kingston MediaStream. The international broadcast arm of Kingston Communciations is supplying satellite capacity and links from banks, stock exchanges and other financial...

INTERNATIONAL: BORDER LINES - Bullova to head new Mozaic office

BRATISLAVA: Top five Czech PR consultancy Mozaic Group has opened an office in Slovakia. The eight-year-old agency, which traded until earlier this year as Interel, specialises in financial and new media PR work. The Bratislava office will be headed by Sona Bullova, who will report to Evzen Cekota, Mozaic's overall MD ...

INTERNATIONAL: Coke overhauls employee comms after race case

of corporate media relations.'It has demonstrated that the best communications are frequent and transparent ...

IPA fears change in Govt ad policy

for advertising and broadcasting - Trade and Industry and Culture, Media and Sport respectively. The industry ...

 

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