15 Dec 2000
to exaggerating with gusto about their planned media spend.
But beware, our gatekeeper is now able to spot ...
later, when CIA demanded to be credited with the media win, it put the value at pounds 1.2 million ...
. It claimed Vogue.com was worth pounds 4 million - but its media agency, Manning Gottlieb Media, put the spend ...
15 Dec 2000
Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies...Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies earlier this year, is to complete its integration process by rebranding as Wheel.
The company will offer consultancy, digital communication, marketing and technical services to its clients, which include ...
01 Dec 2000
BRATISLAVA: Top five Czech PR consultancy Mozaic Group has opened an office in Slovakia. The eight-year-old agency, which traded until earlier this year as Interel, specialises in financial and new media PR work. The Bratislava office will be headed by Sona Bullova, who will report to Evzen Cekota, Mozaic's overall MD ...
27 Nov 2000
Property entrepreneur John Beckwith is closing down internet incubator New Media Hotbed....LONDON (Brand Republic) - Property entrepreneur John Beckwith is closing down internet incubator New Media Hotbed.
The incubator will shut its doors without having made an investment, according to a report in The Times. The company was one of several incubators backed by new-media investment ...
17 Nov 2000
M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch...M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch of a 'virtual' broking service.
The service, to be called theformula, insists it will plug no particular products but promises to make the buying of financial products a less mysterious and patronising ...
17 Nov 2000
M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch...M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch of a 'virtual' broking service.
The service, to be called theformula, insists it will plug no particular products but promises to make the buying of financial products a less mysterious and patronising ...
17 Nov 2000
| by REBECCA BEER
versions of existing print media.
THE YEAR AHEAD - Excellent prospects
An exciting idea which ...
17 Nov 2000
| by REBECCA BEER
versions of existing print media.
THE YEAR AHEAD - Excellent prospects
An exciting idea which ...
10 Nov 2000
| by CAROLINE MARSHALL
per cent) the media director, Jerry Fielder, (16 per cent) and the finance director, Eric McClean, (9 ...
03 Nov 2000
| by JAMES CURTIS
Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands ...
.
The danger of the meaningless new-media brand is not confined to e-commerce.
It's also a trap waiting ...
, Swordfish, Fish, Oyster, Fortune Cookie, Snow Valley and Green Cathedral. No wonder choosing a new-media ...