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DIARY: Inflated media spend claims fail to impress the Campaign hacks

to exaggerating with gusto about their planned media spend. But beware, our gatekeeper is now able to spot ... later, when CIA demanded to be credited with the media win, it put the value at pounds 1.2 million ... . It claimed Vogue.com was worth pounds 4 million - but its media agency, Manning Gottlieb Media, put the spend ...

CAMPAIGN-I: Pres.co/Foresight to kick off 2001 rebranded as Wheel

Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies...Pres.co/Foresight, the digital solutions company created by the merger of two new-media agencies earlier this year, is to complete its integration process by rebranding as Wheel. The company will offer consultancy, digital communication, marketing and technical services to its clients, which include ...

INTERNATIONAL: BORDER LINES - Bullova to head new Mozaic office

BRATISLAVA: Top five Czech PR consultancy Mozaic Group has opened an office in Slovakia. The eight-year-old agency, which traded until earlier this year as Interel, specialises in financial and new media PR work. The Bratislava office will be headed by Sona Bullova, who will report to Evzen Cekota, Mozaic's overall MD ...

Internet incubator to close

Property entrepreneur John Beckwith is closing down internet incubator New Media Hotbed....LONDON (Brand Republic) - Property entrepreneur John Beckwith is closing down internet incubator New Media Hotbed. The incubator will shut its doors without having made an investment, according to a report in The Times. The company was one of several incubators backed by new-media investment ...

M&C and MediaVest win pounds 10m business for 'virtual' broker

M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch...M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch of a 'virtual' broking service. The service, to be called theformula, insists it will plug no particular products but promises to make the buying of financial products a less mysterious and patronising ...

M&C and MediaVest win pounds 10m business for 'virtual' broker

M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch...M&C Saatchi and MediaVest have won the creative and media accounts for the pounds 10 million launch of a 'virtual' broking service. The service, to be called theformula, insists it will plug no particular products but promises to make the buying of financial products a less mysterious and patronising ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

versions of existing print media. THE YEAR AHEAD - Excellent prospects An exciting idea which ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

versions of existing print media. THE YEAR AHEAD - Excellent prospects An exciting idea which ...

PERSPECTIVE: Envoy's acquisition of Leagas Delaney is intelligent and timely

per cent) the media director, Jerry Fielder, (16 per cent) and the finance director, Eric McClean, (9 ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding

Brands are a big problem in the overcrowded new-media world. Consumers are faced with thousands ... . The danger of the meaningless new-media brand is not confined to e-commerce. It's also a trap waiting ... , Swordfish, Fish, Oyster, Fortune Cookie, Snow Valley and Green Cathedral. No wonder choosing a new-media ...

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