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CAMPAIGNS: Amex targets the young with Blue - Product Launch

27 Nov 1998 | by NICOLA TYRRELL

and personal finance media. To set the Blue Card apart from other credit card launches and to support Amex ... this research to determine a target audience, Hill and Knowlton distributed a bespoke media pack containing ... period. Tailored messages directed at the personal finance media highlighted the benefits ...

ITC gives ITV pounds 90m revenue boost

27 Nov 1998 | by FRANCESCA NEWLAND

1999. Granada Media Group, whose Yorkshire Television and Tyne Tees Television franchises ...

Profile: Simon Brocklebank-Fowler, Cubitt Consulting - A diplomatic IR approach - Simon Brocklebank-Fowler puts MBOs behind him to set up his own firm

27 Nov 1998 | by ROBERT GRAY

in the report, it fell to him to handle the vast majority of media relations. Having been ... by the media. But it is also fair to say that communications is in his blood. His mother worked for Burson ...

Financial PR: Battling for European financial supremacy - As the landscape of the European financial market changes global PR networks are fighting independent financial PR firms for pan-European accounts

27 Nov 1998 | by KATHY GREENE and JULIETTE GARSIDE

, for example, to use PR to communicate with investors and the media across Europe. This year London ...

NEW MEDIA: Lloyds web transaction

26 Nov 1998 | by LISA CAMPBELL

Lloyds Bank has handed ICL, the IT systems and services company, a three-year contract to provide helpdesk support to customers of its new internet banking service.

NEW MEDIA: Money guide to launch

26 Nov 1998 | by LISA CAMPBELL

Associated New Media, the interactive publishing division of the Daily Mail and General Trust...Associated New Media, the interactive publishing division of the Daily Mail and General Trust, is to launch an online financial consumer guide called This is Money . Due to be launched in early 1999, the site will be interactive and give personal financial advice. ...

MEDIA CHOICE: FT ’SHARE SQUARE’

26 Nov 1998 | by SALLY WEAVERS, Communication Strategy M

that the page is scrutinised by readers, the share square is inspired - no other media space can have...that the page is scrutinised by readers, the share square is inspired - no other media space can have ...

BUPA axes O&M for direct focus

26 Nov 1998 | by LISA CAMPBELL

. O s sister agencies, MindShare and Ogilvy One, have also lost BUPA s media and direct business ... is going to take on smaller specialist agencies which will separately handle creative, media buying ...

Lansons to raise M&S Financial Services’ profile

20 Nov 1998 | by BERNARD INGHAM

in the national media....Marks and Spencer Financial Services has appointed Lansons Communications to raise its profile in the national media. Lansons pitched against four other agencies and will report to PR manager Chris ... sought to raise its profile in the national media and did not invite Staniforth to pitch for the new ...

Lewington, chairman, Media Strategy

20 Nov 1998 | by CHARLES LEWINGTON

Following the merger of Varity with Lucas in 1996, CEO Victor Rice moved quickly to change the Lucas management culture for the better.

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