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FORUM: Could viewers reap the benefits of ITV’s windfall? - It’s windfall time for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total of pounds 90 million in levy payments per year. How

04 Dec 1998 | by ALASDAIR REID

think they know the answer. Patrick Burton, vice-president of media and brand communications at Allied ...

Media: Economist web push

03 Dec 1998 | by LUCY BARRETT

of advertisers. The site was designed and is serviced by the new-media company Online Magic, recently ...

NEW MEDIA: Bill to aid online trade

03 Dec 1998 | by LISA CAMPBELL

The government is attempting to increase business and consumer confidence in electronic commerce with new legislation.

STOP PRESS

03 Dec 1998 | by ANNE-MARIE CRAWFORD

Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media...Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media ... The Network. He was formerly international media director at Coca-Cola. Barclaycard has appointed ... pounds 10m media planning and buying account between two Manchester agencies: Media Vision and Media ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

03 Dec 1998

of our business. New agencies to handle advertising, below-the-line and media buying ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

03 Dec 1998 | by JIM CURTIS

Go, Scottish Amicable and Calortex. Recent media coverage has painted call centres as modern ...

Modem Media.Poppe Tyson files for IPO

01 Dec 1998

- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public...- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public stock offering with the Securities and Exchange Commission, in New York. Modem will seek to raise ... Media merged with Poppe Tyson in May. ...

Modem Media.Poppe Tyson files for IPO

01 Dec 1998

- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public...- Modem Media.Poppe Tyson, the True North owned new media network, has filed for an initial public stock offering with the Securities and Exchange Commission, in New York. Modem will seek to raise ... Media merged with Poppe Tyson in May. ...

CAMPAIGN MEDIA AWARDS 1998: Best International Campaign - Polaroid, live for the moment

27 Nov 1998

lubricant , has been implemented in 19 countries across Europe. The media strategy identified ideal ... Taking the Nokia brand to a wider audience than just high-fliers, the media included carefully tailored ... and internet activity. WINNER Title: Polaroid, live for the moment Media Agency: Motive ...

Webb leaves Direct Line to head Virgin One PR

27 Nov 1998 | by KATHY GREENE

for Virgin Direct. Virgin Direct does not have a head of PR. Consolidated s media director Will Holt said: Due to increasing media and consumer interest in the Virgin One account, they felt they should ...

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