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MEDIA: Telegraph set to clinch Cricket World Cup deal

19 Dec 1998 | by IAN DARBY

The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.

MoneyGram ads target services at Asian groups

19 Dec 1998 | by ANNE-MARIE CRAWFORD

MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services. Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several ...

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...

Media: Economist web push

03 Dec 1998 | by LUCY BARRETT

of advertisers. The site was designed and is serviced by the new-media company Online Magic, recently ...

NEW MEDIA: Bill to aid online trade

03 Dec 1998 | by LISA CAMPBELL

The government is attempting to increase business and consumer confidence in electronic commerce with new legislation.

STOP PRESS

03 Dec 1998 | by ANNE-MARIE CRAWFORD

Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media...Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media ... The Network. He was formerly international media director at Coca-Cola. Barclaycard has appointed ... pounds 10m media planning and buying account between two Manchester agencies: Media Vision and Media ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

03 Dec 1998

of our business. New agencies to handle advertising, below-the-line and media buying ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

03 Dec 1998 | by JIM CURTIS

Go, Scottish Amicable and Calortex. Recent media coverage has painted call centres as modern ...

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