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The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup. The deal would make the best-selling broadsheet the first UK media sponsor of the event. The newspaper brand will join other blue-chip clients which have already ...
MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services. Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several ...
McClain is the perfect agency to do that." Media buying, which is also up for grabs, has yet to be decided although GSD&M, Austin, Texas, announced that it has pulled of the media review. Its withdrawal follows that of Western International Media, Los Angeles, leaving TN Media, New York, along ...
McClain is the perfect agency to do that." Media buying, which is also up for grabs, has yet to be decided although GSD&M, Austin, Texas, announced that it has pulled of the media review. Its withdrawal follows that of Western International Media, Los Angeles, leaving TN Media, New York, along ...
difficult to do so organically. Next year, smaller media independents and Duckworth Finn Grubb Waters ... of Cordiant, DMB s egos do not always chime. When the MacManus/Leo Burnett media alliance fell ...
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
media consultancy. Orange marketing director, Robert Fallow, leaves with no job to go to ... the Chemist announced as new sponsors. The Dome is only pounds 30m short of its target but the media remain ...
and specialist press advertising, as well as new-media and salesforce support material, all targeting MSS ...
. An outdoor media owner not yet active in the UK. Or a UK media owner not yet active in outdoor. Look ... profitable move into minor media. Or what about Granada? It knows a bit about the transport business ... media sectors - particularly radio. He says: The essential factor is whether the buyer has ...
Greenwood as director of UK membership. Bupa is looking for advertising, media buying and direct ... margins. But Bupa risks a false economy by using three separate agencies for media, advertising ... beautiful branding campaign. It was distinctive and applicable across a range of media. It had power ...
