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Review: Marketing and advertising news in the week’s press

19 Dec 1997 | by KAREN YATES

the centralised media task. - General release Fuji, the film manufacturer, has lost its marketing chief ...

Standard Life’s pounds 10m account heads for Leith

18 Dec 1997 | by AMANDA LUTCHFORD

, Feather Brooksbank won Standard Life s pounds 10m centralised media planning and buying account ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

18 Dec 1997

. The judges praised the entry for its media choice and strong and consistent images. It stood out, they said ...

CDP to create Euro campaign to raise Bloomberg profile

12 Dec 1997 | by EMMA HALL

CDP and New PHD have scooped the task of helping the US-owned information and media giant...CDP and New PHD have scooped the task of helping the US-owned information and media giant ... claims to be the fastest-growing media group in the world. Although rooted in its financial ... greater public awareness and to sign up long-term media advertising partners to help achieve this. ...

STOP PRESS: Lansons wins Commercial Union

12 Dec 1997 | by IAN DARBY

Insurer Commercial Union has picked Lansons Communications to handle its media relations account...Insurer Commercial Union has picked Lansons Communications to handle its media relations account following a review last month. The review was sparked by an increase in the size of CU s in-house department. Edelman PR Worldwide held the account previously. ...

Partners BDDH set to recruit staff after new-business wins

12 Dec 1997 | by EMMA HALL

, 14 November) after a pitch in conjunction with the direct marketing agency, Brann. Media was picked ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

, and there has been plenty of broadcast media coverage as well, including BBC Radio 4 and 5, Sky News, Business ... national media, the focus of the campaign was directed at the local press and radio stations with a view ... distinct elements to the communications programme: regular media relations initiatives, case studies ...

Coming back in from the cold: After years of playing the global outcasts South African businesses are having to learn how to walk again in the international business world - and are leaning heavily on PR in their efforts. Kate Nicholas reports

12 Dec 1997 | by KATE NICHOLAS

is straightforward. MEDIA FRAGMENTATION: MAKING A CHOICE The heterogeneous nature of South Africa ... fragmentary media structure. In terms of national press, the business community is well served ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

12 Dec 1997 | by MIKE BEESTON, a director at CHBi

of direct marketing rather than waffles on about the theory Created by: Gr@y New Media ...

STOP PRESS

11 Dec 1997 | by ANNE-MARIE CRAWFORD

price has left it vulnerable. Manning Gottlieb Media has picked up the pounds 2.2m Warner Home ... and four media agencies. A decision is expected before the end of the year. The Department ...

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