NEWS: Coopers counts on sharp image
19 Dec 1996 | by AMANDA RICHARDS
of media. An indication of the competitive pressures facing accountants came last month when ...
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NEWS: CIA wins Visa’s pounds 31m account
19 Dec 1996 | by ANNA GRIFFITHS
media account with plans for a heavier spend in the European market....31m media account with plans for a heavier spend in the European market. The win is also a ... with Laser Sales over undelivered ad revenue. Visa s media buying has been with Zenith since 1993, when the Visa Delta brand was launched. The media account in the UK is expected to be worth ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
, copycat products and cross-media ownership will all be under the spotlight. But, for now, let ... enjoyed pounds 10m worth of media coverage. It raised its brand awareness from zero to 53 ... s marketing had lost direction. March David Brook left his role as the Guardian Media Group s marketing ...
CAMPAIGNS: research; Media revels in this info illness
13 Dec 1996 | by JOANNA MENDA
media relations strategy, the agency proposed a new international report for 1996 focusing on the psychology of information . Objective To reposition RBI, traditionally perceived as a media ... and Diana Harris, willing to speak about the ailment to the media. The information was launched ...
NEWS: STOP PRESS
13 Dec 1996
media relations and organise events. Three agencies are pitching for the account. Maister hits ...
ANALYSIS: financial PR; PR proves its worth in banking’s revolution
13 Dec 1996 | by DANNY ROGERS
once again slammed by the national media, PR Week reported continuing shake ups in senior PR ...
NEWS: PR EUROPE
13 Dec 1996
million (pounds 3.8 million). PARIS: ISIS has a World Cup win ISIS Medias d Entreprises ...
NEWS: Cuts and expenditure viewed as one make sense of the Budget
06 Dec 1996 | by BERNARD INGHAM
or had agreed their budgets - was even introduced to put the recalcitrant on the rack. The media ...
NEWS: PR EUROPE
06 Dec 1996
, Image Time will run a media relations campaign directed initially at distributors. Agency partner ...
NEWS: Corporate affairs head sought by Rothschild
29 Nov 1996 | by STEVE BEVAN
it does have a PR firm: Fishburn Hedges. In recent months it has been the centre of considerable media ...
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