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Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

of discussion that emerged over the course of the day: social media, data and marketing talent. Social media ... at Twitter, describes the social-media platform. You would be 'hard-pressed' to find a TV ad ... , tweeted: 'To all presenters of social media: Don't tell me what you "did" (ie cost). Tell me what you ...

GolinHarris lands Omega Pharma portfolio from Virgo

19 Mar 2013 | by Loulla-Mae Eleftheriou-Smith

s over-the-counter brands, targeting both consumer and trade media, as the company looks to become one ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

to follow a visionary.' Neil Berkett, CEO, Virgin Media (right) 'The notion of a visionary has been ... that you understand the power of social media. If you want to win your customers' faith, you have to go ... with no complaints from stakeholders, the media or, ultimately, customers. While investigating the issue of pay ...

GlaxoSmithKline calls in Unity for flu remedy brief

12 Mar 2013 | by John Owens

The brief, which covers the Day Night Nurse and Beechams ranges, is thought to be worth around 300,000 and spans both PR and social media. A well-placed agency source involved in the pitch said the consumer-facing work was likely to be move beyond product messaging and into developing a brand ...

Has product placement failed to make the big impact that many predicted? The Marketing Society Forum

07 Mar 2013

, but broadcasters and media agencies used it to sell product-placement packages galore. Yes, there are some good ... , not just pay to get into someone else's. YES - STEVE BOOTH, CHIEF EXECUTIVE, ARENA MEDIA The initial ... -up desire by brands or media agencies to exploit it. So if this is viewed as a big crusade, it was set up ...

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney

or discuss, on social media, how they wipe their backside? Whatever anyone does when on the toilet ... , by harnessing the power of public opinion and the cost-effective vehicle of social media, has inspired something ... /PC World M C Saatchi/Walker Media 25 14= (-) Harveys Enter/Walker Media 25 ...

Crown Paints appoints PHD to £1.5m media account

06 Mar 2013 | by Louise Ridley

Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying...The Omnicom Media Group agency will start work this month on the account, which was worth 1 ... closely with Crown to move its paint brands into new media channels, planning campaigns with Crown ... not disclosed. Crown has recently invested significantly in media across its Crown wall paints, Sandtex ...

Helen Edwards: scrunch or fold? There's only one place Andrex's ads belong

06 Mar 2013 | by Helen Edwards

, with 3m of TV and outdoor ads - about as interruptive as media gets. Interruptive communications ... end while stuffing the other, Andrex opens a whole new communications genre: antisocial media. How ...

Unilever takes stock as in-store promotions beat social-media ROI

05 Mar 2013 | by John Reynolds

The brand-owner has invested significantly in social media via the platforms, with brands ... to social media, when the equivalent spent on in-store promotions can deliver an ROI up to 50% higher ... such as Timotei, Radox and Marmite at the expense of social-media campaigns, in search of better ROI. However ...

Cara Delevingne stars in Burberry Body Tender ad

01 Mar 2013 | by Maisie McCabe

and lifestyle media in the UK, with planning and buying by UM London. The soundtrack to the film is a version ...

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