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Bepanthen to sponsor baby and parenting shows on Discovery

competition, promoted on air, through social media and Discovery s website. Programming encompassed ...

St Tropez "the ultimate tan" by PZ Cussons

PZ Cussons has relaunched its fake tan brand St Tropez with a 2 million global campaign, created in-house. Print work, which features the supermodel Kate Moss wearing "the ultimate tan", is supported by online and in-store activity. In addition, there is a social media drive, by Karmarama ...

Cara Delevingne stars in Burberry Body Tender ad

and lifestyle media in the UK, with planning and buying by UM London. The soundtrack to the film is a version ...

British farming bodies unite to capitalise on horsemeat scandal

will span media including in-store, print, outdoor and digital. Peter Kendall, NFU president, said ...

Are brand birthdays really a cause for celebration?

? Marketing asked two experts Alistair Green at media agency Mindshare UK, and David Goudge of consultancy ... , and with a new media landscape to aid more personable interaction than ever before, brands continue ...

3 great ads I had nothing to do with: Ronseal "does exactly what it says on the tin"

The line, initiated in 1994 has been the cornerstone of Ronseal advertising since. The ad was created by agency HHCL and has been spoofed across advertising and media since its launch. The ad was directed by Andy Wilson, with the iconic line created originally by Liz Whiston and Dave Shelton ...

 

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