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Think BR: Learning from our failures

22 Dec 2011 | by Doug Findlay

and media costs and potentially the cost of writing off any outdated stock. Not to mention the opportunity ...

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...

Starcom MediaVest Group scoops $600m global Novartis media

20 Dec 2011 | by Mark Banham

) media account for drug giant Novartis from MEC....can confirm that Novartis has selected Starcom MediaVest Group (SMG) as our new global media agency ... consolidated its US media planning and buying into MEC after moving its business from sibling agency Mindshare ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... on social media is here to stay. 6. AMAZON IGNITES KINDLE FIRE Amazon's long-awaited answer ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ...

Premier Foods readies £10m TV campaign

14 Dec 2011 | by John Reynolds

The ads have been created by the creative agency 101, the agency founded by Phil Rumbol, the former marketing director at Cadbury. The campaign is expected to run across TV and other media. More details of the campaign are expected to come out early next year. The activity comes at a difficult ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

.54 3 6 DFS Uber/ Brilliant Media Mediacom 19 295 31.35 73.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ...

CMW lands digital task for Elastoplast

08 Dec 2011 | by Matt Williams

Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand....series of broader online and social media brand campaigns as well as individual, eCRM and engagement ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

want to know what values your company stands for.' 5. Social media's influence on the corporate ... boundaries. Water-cooler moments don't wait for Monday morning any more. Social media is making content more ...

Government targets beauty brands with body-confidence pledge

06 Dec 2011 | by Gemma Charles

The government is drawing up a voluntary pledge in partnership with fashion, beauty and media...of the pledge will be to reduce the perceived pressure on people, from media and popular-culture sources ...

Andrex poised for £3m relaunch of moist wipes brand

06 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

The Outfit, in a partnership negotiated by media agency Mindshare. Kimberly-Clark claimed that there is a ...

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