26 Feb 2010
| by Staff
's industry moves in advertising, digital, marketing and media....at Young Rubicam . ( Campaign ) Media Square 's non-executive chairman Roger Parry is to step down ...
for North America since 2007. ( Campaign ) VivaKi , the media arm of Publicis Groupe , has appointed ...
will be responsible for the Sensations and Doritos brands, reporting to Greg Lyons . ( Marketing ) Media Paul ...
23 Feb 2010
| by Joe Thomas
. The ads have been created by Rainey Kelly Campbell Roalfe/Y R, with media planning and buying handled ...
VO5 and St Ives, in December 2009 for 240m. Last year, Simple spent 2m on media. When Alberto ...
19 Feb 2010
| by Staff
and media....and has appointed Alex Miller to lead it. Miller currently heads the agency's social media division, Jam ...
) AOL has appointed European marketing director David Shing to the position of head of media ...
. AOL US marketing director Eugenia Makhlin has replaced Shing as European marketing director. ( Media ...
Marmite entered the 300m UK cereal bar category last November in a move supported by a 1.5m marketing investment. This week's Facebook activity supplements press and outdoor ads and has been planned by Marmite's media agency Mindshare. The ads will give users the opportunity to trial the new Marmite ...
17 Feb 2010
| by Robert McLuhan
Social media is having an explosive effect on experiential campaigns, creating the potential ...
the benefits of amplifying niche experiential activity through social media. RPM has been working with Smirnoff ...
enable them to access the internet quickly while on the move. Some experts argue that social media ...
12 Feb 2010
| by Staff
, marketing and media...., and The Online Video Alliance . ( Media Week ) Owen Van Natta , chief executive of the News Corporation ...
. ( Media Week ) Federica Aperio , UK managing director of .Fox Networks , the UK online sales and ad ...
-to-day running of the business will now be handled by Fox Networks sales director Francis Turner . ( Media Week ...
12 Feb 2010
| by Sara Kimberley
campaign across all Yahoo! sites in the UK for its Cr me Egg brand, via media agency PHD. The campaigns ...
LONDON - Unilever has retained WPP's Mindshare to handle its £700m media planning and buying...The regional media account for the multinational conglomerate behind a plethora of consumer ...
the business in Russia and Mexico.
Omnicom's PHD keeps its hold on Unilever's Eastern European media ...
from Mindshare at the end of last year .
The bulk of Unilever's media planning and buying ...
08 Feb 2010
. By combining mobile technology, including QR (quick response) codes and geo-tagging, with social media ...
on the fly using the latest iPhone technology," he adds. Media plan AKQA knew that the effectiveness ...
to the interest surrounding the launch of the app. Nike aimed to generate long-term awareness via a media ...
04 Feb 2010
| by Daniel Farey-Jones
.1%. Unilever is currently reviewing its global media account, the bulk of which is held by WPP's Mindshare ...