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Christmas and Boxing Day break online retail records

27 Dec 2010 | by Staff

.71 Source: Experian Hitwise The Interactive Media in Retail Group (IMRG) predicted consumers would part ...

Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

consumers parting with up to £153m, according to analysis from the Interactive Media in Retail Group (IMRG).

Carat retains $1.2bn media business in the US

22 Dec 2010 | by Sara Kimberley

Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis Consulting handled the review. Pfizer also works with TargetCast on its media planning and buying account in the US. That relationship is unaffected. Last week, Aegis-owned Vizeum won Pfizer's 9m media ...

L'Oréal Luxury launches major foray into online display with YouTube

17 Dec 2010 | by Sarah Shearman

designed in collaboration with Fred Farid media and implemented by ZenithOptimedia, will be the subject ...

Vizeum scoops £9m Pfizer UK media business

16 Dec 2010 | by Katherine Levy

Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over...last year. Pfizer started a review of its $700m US media account, held by Carat, in September. ...

Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

s somewhat inept handling of the situation, sparked a wave of protest on social media channels, which were ... media platforms was clearly illustrated when cosmetics brand MAC was forced to pull a controversial ... widely and then the mainstream media began to cover them. As the old saying goes, success has many ...

Schwarzkopf to sponsor Famous and Fearless and Glee

13 Dec 2010 | by Maisie McCabe

The sponsorship package, brokered by WPP media agency MEC, will support both the Schwarzkopf Live XXL hair colour range and the Got2b styling range, and will include creative work from Signal TV and Addiction. The deal, negotiated by MEC s sponsorship and partnership division MEC Access, covers ...

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

of TV ads. At a time when many brands are increasing their investment in social media and embracing ... that social media is crucial to their strategies, but Facebook was rocked by the revelation that some of its ... , resulted in masses of media coverage. They also allowed Liberal Democrat leader Nick Clegg, who before ...

VO5 to partner FHM in 'blokes' strategy shift

08 Dec 2010 | by Maisie McCabe

skincare brands. VO5's tie-up with Bauer Media's FHM will include promotional activity across print, TV ... Bauer Media's Access offering, a fresh initiative intended to enable brands to make the most of the publisher's multiplatform assets. Bauer Media is developing a campaign to promote the partnership ...

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