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Aegis Media has landed its second Pfizer account in a week, as the pharmaceutical giant has...media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis Consulting handled the review. Pfizer also works with TargetCast on its media planning and buying account in the US. That relationship is unaffected. Last week, Aegis-owned Vizeum won Pfizer's 9m media ...
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over...last year. Pfizer started a review of its $700m US media account, held by Carat, in September. ...
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media...this week, and Brilliant Media . Stewart Easterbrook, CEO of Starcom Mediavest UK said: "Dreams is a ... 2000, during which time the retailer has significantly enhanced its media spend and increased its ... agencies, Bath-based Attinger Jack and London-based R2 Communications, formerly Austin West Media Limited ...
,000 media campaign bought by Mindshare. Chrissy Lecky, Kleenex assistant brand manager, said: "We realise ...
The campaign, by McCann Manchester with media planning and buying by Universal McCann, breaks tomorrow (25 November). The campaign features two TV ads one for Durex's two in one massage range, and one for the Play lubricants, which will be supported by in-store, online and social media activity ...
The agency is understood to be developing a social media campaign targeting a teenage audience. The Clean Clear range of dermatological products focuses on skin conditions, such as acne, and includes ... to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...
global media duties....called a review in May that was handled by its Paris head office. Almost half of its media spend ...
L'Oréal, the French cosmetics giant, is reviewing its digital media planning and buying business...to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM ... Or al s media buying in the region, including the 74 million UK account. The digital media review in Europe follows a consolidation of L Or al s US media buying account into Universal McCann after a pitch ...
Pfizer is reviewing its £9 million UK media planning and buying business for its over...The pitch follows the pharmaceutical company's decision to review its $700 million US media account last month. The UK review includes the Anadin, Centrum and SMA brands. ZenithOptimedia ... for chemistry meetings. Other media agencies on the UK Pfizer roster include Vizeum, which has worked ...
. Vizeum continues to oversee media planning and buying. Patrick Venning, the head of marketing ...
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