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Warburtons to take on Hovis with £22m push

30 Sep 2008 | by Gemma Charles

The activity will begin with a TV and press ad campaign accounting for about half of Warburtons' marketing spend for the next 12 months. The investment represents a significant hike in adspend; according to Nielsen Media Research, in the year to June 2008 the brand spent 2m on advertising. Last month, Hovis ...

Sector Insight: Chilled desserts

30 Sep 2008 | by Jane Bainbridge

development is a revival in interest in large-format desserts for sharing. While the media often focuses ...

What marketers really need to know about the credit crunch

30 Sep 2008 | by Nicola Clark

of the collapse of the subprime US mortgage market -has now become the core reason cited for any failures. Media ...

VCCP posters relaunch Jordans muesli

29 Sep 2008 | by Staff

Dale Gall Media Agency MPG Media planner Jo Reber (Print), Emmie Sergeant (outdoor ...

Aston Martin holds on to coolest brand title

29 Sep 2008 | by Dan Leahul

and desirability. The Coolbrands survey is also divided into series of sub-categories including media and online media. Fashion magazine Vogue was named the coolest media brand for 2008/09, followed by Vanity Fair ... Comic and DC Comics shoot up the Coolbrands media list for 2008/09, placing third and fifth respectively ...

Dove backs Classic FM Live

25 Sep 2008 | by Alison Donnelly

under its conductor, Vasily Petrenko. Classic FM media partnerships account manager Helena Graham said ...

The week in marketing: 24 September 2008

23 Sep 2008 | by Staff

for the first time in five years as financial, recruitment and property advertisers cut back. Media analyst ...

View From The Top: International Ambition

19 Sep 2008 | by View From The Top: International Ambition

AND THE COMPETITION IN THE MEDIA Qibla doesn't name Coca-Cola and Pepsi when it makes reference to the kind of brand behaviour it wants to avoid. But Qibla (and Mecca) benefits in media coverage from its position ... ownership. Negative stories in the UK media in the past two months alone include claims that Coca-Cola has ...

Google joins world's top 10 brands as Microsoft slips

19 Sep 2008 | by Darren Davidson

among new media and technology companies in the survey. Apple, Amazon and Nintendo were also among ...

The Work: New Campaigns - The World

19 Sep 2008

Brussels Writer: Gregory Ginterdaele Art director: Marie-Laure Cliquennois Media agency: Universal Media Media planner: Laura Busselot Production companies: Bang London, Made in Brussels Director: Jeremy ... agency: The Glue Society Writers/art directors: Gary Freedman, James Dive Media agency: n ...

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