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Hellmann's launches Christmas print ad

28 Nov 2008 | by Staff

Copywriter Alun Howell Art director Vijay Sawant Creative director Alasdair Graham Media buying/planning agency Mindshare Media planner Katy Barbary ...

Brothers mounts holiday cider campaign

28 Nov 2008 | by Gemma Charles

continuing strategy to grow sales through a wide variety of media channels.' ...

The Work: New Campaigns - UK

28 Nov 2008

Cartmell Art director: Jason Lawes Planner: Nicola Heaslip Media agency: Initiative Media planner ... Berwitz Planner: Neil Goodlad Media agency: CHI Partners Media planner: Enyi Nwosu Director ... : DDB London Writer: Steve Hall Art director: Daniel Seager Planner: Georgina Murray-Burton Media ...

Royal Mail dispatches first commercial Matter box

27 Nov 2008 | by Dan Leahul

Harper Collins and BBC Audio Books. The Matter box concept, created by Matter Media, was tested earlier ... . Antony Miller, head of media business development at Royal Mail, said: "Advertisers are no longer able ... engage people to stand out." Tim Milne, from Matter Media, said: "Interest in Matter has been ...

Adwatch review: Rimmel Sexy Curves Mascara

25 Nov 2008

When the media fin-ally turned on Kate Moss a couple of years ago, we all expected, and perhaps hoped, that she would be hung out to dry. Instead, she got away with it quite majestically. All the brands that reacted immediately and fired her were replaced just as fast, and she continued doing even ...

Marketing conference tackles double threat of economy and media fragmentation

25 Nov 2008 | by Staff

and media fragmentation.

Cheestrings aims packs at parents

25 Nov 2008 | by Alex Brownsell

was awarded the Cheestrings advertising business in May, while two months ago, Vizeum scooped its 13m media ...

Moodier Britain survey: consumer trust goes local in recession

25 Nov 2008 | by Jeremy Lee

The speed at which super-markets have responded to the economic downturn with value offers has meant that they are now more trusted than the media, banks, airlines and politicians, according to McCann Erickson's latest Moodier Britain survey. The latest phase of the research, carried out on 1028 ...

The week in marketing: 25 November 2008

25 Nov 2008 | by Staff

Osbourne makes her cinema debut this week in an animated ad campaign for Virgin Media. Following ...

General Mills launch Chinese line

25 Nov 2008 | by Staff

Wanchai Ferry will launch early next year and will be backed by a 2m ad campaign by Saatchi Saatchi. The ads will encourage consumers to be more adventurous with Chinese cooking. Media planning will be handled by Universal McCann. The Wanchai Ferry range will be packaged in the form of dinner kits in a ...

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