21 Nov 2008
that would target creative communities in media, music and
design. Objectives: - To run high ...
media partner. Popbitch has a
subscription database of 365,000 people who all fit 42 Below's target ...
and graffiti art. It then took the activity to the offices of big media companies such as
Paramount Pictures ...
comms strategy and Manning Gottlieb OMD to handle media buying....Goodstuff's appointment, which was made without a pitch, will see the independent agency work on segmenting customers, media planning and management, local marketing, digital planning and brand partnerships. MG OMD was selected by Goodstuff to handle media buying. The media agencies will work alongside ...
18 Nov 2008
| by Dan Leahul
at a digital media conference over the weekend in Cincinnati, Ohio, McConnell said: "I have a reaction ...
when we call it 'consumer-generated media,' we're being predatory. "Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren ...
of the Beatles classic, 'From Me to You'. The retailer's media agency Manning Gottileb OMD and direct marketing ...
LONDON - Lloydspharmacy has appointed McCann Erickson Birmingham to its creative and media planning...McCann has won the integrated account from Mustoes, which worked on the creative for the brand and from Starcom which handled the brand's media planning and buying . McCann has also been charged with working on digital campaigns for Lloydspharmacy and the agency is readying a national TV campaign which ...
11 Nov 2008
| by Staff
as much media coverage as possible. The finalist judged to have generated the most positive nationwide media value will win 10,000. Fox targets students 20th Century Fox is promoting this week's DVD ...
is leaving the media company at the end of the year. Her responsibilities will be rolled into the existing ...
Caplin, head of communications and media, dunnhumby, and a former marketing direc-tor of Nestl Purina ...
brand. Jeremy Caplin head of communications and media, dunnhumby A major brand and long ...
11 Nov 2008
| by Hamish Pringle and Peter Field
- not just traditional advertising media, but the ever-growing palette of communications channels. Packaging ...
07 Nov 2008
I-level has won the Bayer Consumer Care digital media planning and buying account. The account
07 Nov 2008
The drug giant spent about $110 million of its $1.4
billion measured media budget last year on pharmaceuticals, according to
TNS Media Intelligence. J&J's pharmaceutical brands include the pain reliever Ultram ER, the
cancer and blood disease treatment Procrit and the migraine remedy
Topomax. The pitch ...