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Campaigns: Event - Successful lift-off for 42 Below vodka

that would target creative communities in media, music and design. Objectives: - To run high ... media partner. Popbitch has a subscription database of 365,000 people who all fit 42 Below's target ... and graffiti art. It then took the activity to the offices of big media companies such as Paramount Pictures ...

Pizza Express hires comms strategists

comms strategy and Manning Gottlieb OMD to handle media buying....Goodstuff's appointment, which was made without a pitch, will see the independent agency work on segmenting customers, media planning and management, local marketing, digital planning and brand partnerships. MG OMD was selected by Goodstuff to handle media buying. The media agencies will work alongside ...

P&G marketing chief questions value of Facebook

at a digital media conference over the weekend in Cincinnati, Ohio, McConnell said: "I have a reaction ... when we call it 'consumer-generated media,' we're being predatory. "Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren ...

John Lewis reviews advertising account

of the Beatles classic, 'From Me to You'. The retailer's media agency Manning Gottileb OMD and direct marketing ...

Lloydspharmacy appoints McCann Erickson Birmingham to creative and media

LONDON - Lloydspharmacy has appointed McCann Erickson Birmingham to its creative and media planning...McCann has won the integrated account from Mustoes, which worked on the creative for the brand and from Starcom which handled the brand's media planning and buying . McCann has also been charged with working on digital campaigns for Lloydspharmacy and the agency is readying a national TV campaign which ...

The Week in marketing: 11 November 2008

as much media coverage as possible. The finalist judged to have generated the most positive nationwide media value will win 10,000. Fox targets students 20th Century Fox is promoting this week's DVD ... is leaving the media company at the end of the year. Her responsibilities will be rolled into the existing ...

Brand Health Check: Crufts

Caplin, head of communications and media, dunnhumby, and a former marketing direc-tor of Nestl Purina ... brand. Jeremy Caplin head of communications and media, dunnhumby A major brand and long ...

Brand Immortality - the authors review their new book

- not just traditional advertising media, but the ever-growing palette of communications channels. Packaging ...

The Week: Media reviews - I-level lands Bayer digital

I-level has won the Bayer Consumer Care digital media planning and buying account. The account

The World: New York - Interpublic and WPP win J&J holding pitch

The drug giant spent about $110 million of its $1.4 billion measured media budget last year on pharmaceuticals, according to TNS Media Intelligence. J&J's pharmaceutical brands include the pain reliever Ultram ER, the cancer and blood disease treatment Procrit and the migraine remedy Topomax. The pitch ...

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