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The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...
, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
, RPM, Fitch, and WDMP. The review does not affect Philips' global ad and media buying agencies DDB ...
media such as television. 'I would argue that most brands are investing more heavily in shopper market ...
continuing strategy to grow sales through a wide variety of media channels.' ...
When the media fin-ally turned on Kate Moss a couple of years ago, we all expected, and perhaps hoped, that she would be hung out to dry. Instead, she got away with it quite majestically. All the brands that reacted immediately and fired her were replaced just as fast, and she continued doing even ...
and media fragmentation.
was awarded the Cheestrings advertising business in May, while two months ago, Vizeum scooped its 13m media ...
The speed at which super-markets have responded to the economic downturn with value offers has meant that they are now more trusted than the media, banks, airlines and politicians, according to McCann Erickson's latest Moodier Britain survey. The latest phase of the research, carried out on 1028 ...
Osbourne makes her cinema debut this week in an animated ad campaign for Virgin Media. Following ...
