01 Dec 2008
| by Stephen Foster
the media when he announces Tesco s latest numbers on Tuesday. Like-for-like sales are expected to have ...
Partnership and writes the blog www.editco.net and Politics of the Media for Brand Republic. ...
27 Nov 2008
| by Dan Leahul
Harper Collins and BBC Audio Books. The Matter box concept, created by Matter Media, was tested earlier ...
. Antony Miller, head of media business development at Royal Mail, said: "Advertisers are no longer able ...
engage people to stand out." Tim Milne, from Matter Media, said: "Interest in Matter has been ...
18 Nov 2008
| by Dan Leahul
at a digital media conference over the weekend in Cincinnati, Ohio, McConnell said: "I have a reaction ...
when we call it 'consumer-generated media,' we're being predatory. "Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren ...
31 Oct 2008
| by Ben Bold
-level to handle digital media planning and buying for its portfolio of brands, including Berocca, Canesten...Earlier this week, Media Week reported that Bayer had moved its 11m media planning and buying ...
with establishing a digital media strategy for Bayer's brands. This will include social media activity driven by I ...
it was awarded a contract to devise a social media strategy for vitamin and mineral pick-me-up brand Berocca. Jam ...
28 Oct 2008
| by Staff
Director - Ringan Ledwidge Media agency - Starcom ...
20 Oct 2008
| by Dan Leahul
As part of a long-term cost-cutting strategy, the worlds largest advertiser invested in the website after dramatically cutting its media spend earlier this year due to rising costs of commodities. P G has been forced to raise the price of its products recently, as Irwin Lee managing director ...
07 Oct 2008
| by Dan Leahul
month. Tony Ponturo, vice-president of global media and sports marketing Anheuser-Busch, said ...
02 Oct 2008
| by Jacquie Bowser
part of our ongoing social media approach, we wanted an entertaining and engaging campaign ...
29 Sep 2008
| by Dan Leahul
and desirability. The Coolbrands survey is also divided into series of sub-categories including media and online media. Fashion magazine Vogue was named the coolest media brand for 2008/09, followed by Vanity Fair ...
Comic and DC Comics shoot up the Coolbrands media list for 2008/09, placing third and fifth respectively ...
among new media and technology companies in the survey. Apple, Amazon and Nintendo were also among ...