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Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...

Field marketing leagues tables 2008

12 Aug 2008 | by Rob McLuhan

, for instance, involved sending pens to 200 leading designers in the media and creative industries ...

Top 100 online advertisers

26 Mar 2008 | by Nicola Clark

LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising...still allocate only a small fraction of media spend to digital. Procter Gamble, which ramped up its digital spend by 162.89% year on year, still dedicated just 1.14% of its overall media budget ... applications to get more out of their presence on the web. Chris Delahunty, digital and new media manager ...

 

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