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Broadcasters offer advertisers tailored incentives

07 Oct 2008 | by Alison Donnelly

brand Ella's Kitchen signed a deal agreeing to ex-change a percentage of its profits for media space ...

SMA hands direct account to Partners Andrews Aldridge

01 Oct 2008 | by Joe Thomas

are prohibited by law to promote baby formula in general media, including money-off promotions, extra reward ...

Top 10 tips to maximise the efficiency of marketing spend in a downturn

27 Aug 2008 | by Jane Simms

Manage agencies more tightly Clients should push media agencies to justify their choice of media ... that by talking in terms of investment, rather than spend,' says Andrew Challier, managing partner of media ...

Boots names shortlist for £45m media account

13 Aug 2008 | by Alison Donnelly

LONDON - Boots has shortlisted four agencies as part of the review process of its £45m media

Hugo Boss awards £35m global media account to MPGI

06 Aug 2008 | by Alison Donnelly

LONDON - German fashion company Hugo Boss has appointed Media Planning Group International (MPGI...-house. Hugo Boss, which has used PHD Germany in its home market, will now consolidate all its media planning ...

UB awards £10m business to MEC

08 Apr 2008 | by Alison Donnelly

, is set to appoint Mediaedge:cia (MEC) to handle its £10m media account....Media Research. UB s creative account, which is held by Publicis, is not affected by the review. Calls ...

Coffee Nation hands UK brief to bd-ntwk

08 Apr 2008 | by Ed Kemp

The agency has been tasked with educating consumers about Coffee Nation s products in a campaign spanning a range of direct media, including sampling, in-store collateral, point of purchase and radio campaigns. It has also created a fresh cup design for the brand. Bd-ntwk was hired following a pitch ...

Ryvita calls pitch to build first DM roster

27 Mar 2008 | by Kate Nettleton

s advertising and media planning and buying accounts respectively. The news comes not long after Ryvita ...

Marks & Spencer holds direct review

10 Mar 2008 | by Ed Kemp

retailer s incumbent creative agency, RKCR/YR and media agency Walker Media. ...

Hugo Boss in £40m global media pitch

06 Mar 2008 | by Ian Darby

global media planning and buying business....The company is said to be looking to consolidate its media into one network. Carat, Mediaedge:cia, MindShare and PHD will pitch for the business. PHD Germany is the incumbent on the account in Hugo Boss home market and also books some media in international markets. However, the business is not currently ...

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