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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ... ' themselves by taking part in an interactive game. PHD handles media planning and buying. Phil Rumbol ...

Mighty Boosh star lends voice to £30m More Th>N campaign

24 Dec 2008 | by Alex Brownsell

- and below-the-line media later in the year, will run throughout 2009. Marketing director Pete Markey said ...

Carat takes Kellogg media from Mindshare

19 Dec 2008 | by Staff

LONDON - Carat has won its second major media account of the day, snatching Kellogg's European...The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...

AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008

17 Dec 2008 | by Bill Britt

of mentions. This is the second year Marketing has compiled this ranking of creative and media agencies ... Media agency Number of mentions 1 MindShare 112 2 Carat 111 3 MediaCom 91 4 OMD UK 90 5 Walker Media 86 6 ZenithOptimedia 75 7 Mediaedge:cia 67 8 ...

Top 10 Marketing moments of 2008

17 Dec 2008 | by Nicola Clark

economists have criticised the media for its negative agenda, and some have accused companies of using ... on victory night that read, 'All of this happened because of you', the impact of new media on his historic victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

12 Dec 2008

, an aggressive media campaign and plenty of information on its website. - MISS. ...

ASA study finds food ads comply with childhood obesity code

11 Dec 2008 | by Miranda Fitzgerald

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle childhood obesity. The non-alcoholic drinks sector was found to have the lowest rate of compliance ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ... .02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...

Philips reviews UK agency arrangements

08 Dec 2008 | by Fiona Ramsay

, RPM, Fitch, and WDMP. The review does not affect Philips' global ad and media buying agencies DDB ...

Media: Things we like

05 Dec 2008

Quantum of Solace

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