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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

for Publicis? @ people complaining about the MFI ad Sky versus Virgin Media? Or Branson v Murdoch? Where ...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

British Gas CHI Partners 88 7 11.7 *Nielsen Media Research data for the period Nov ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

, Marketing has compiled this ranking of creative and media agencies based on how well their ads performed ... per mention in Adwatch Media Agencies Top 10 by Adwatch mentions ... 110 4 MediaCom 99 5 Walker Media 97 6 OMD 96 7 Starcom 72 8 ...

Top 10 ads with the highest recall in a single week in 2007

18 Dec 2007 | by Bill Britt

by challenging Churchill . 3= 8= DFS Uber/Brilliant Media 75 35.66 Clips of families ... /Walker Media 75 20.56 Sales assistant presents offers on various accessories as Christmas present ideas ... noses. 9= Marks Spencer RKCR Y R/Walker Media 70 37.02 i ...

Cadbury "gorilla" wins Campaign of the Year

13 Dec 2007 | by Staff

delicate touches from Fallon helped along by some smart placement from Starcom Media and intuitive PR from ... of a number of media firestorms. In June 2006, a series of salmonella scares had resulted in more than ... -pack promotion and he and Al have garnered acres of media coverage. Results include a 15.5 per cent boost ...

Heinz named Advertiser of the Year

13 Dec 2007 | by Staff

the battle with Virgin Media. Sky used WCRS to produce fast-turnaround ads to sway possible turn-away viewers ...

Minister draws fire from drinks industry over ads

11 Dec 2007 | by Gemma Charles

and media, Carlsberg UK, said: We are committed to social responsibility. When it comes to a watershed ...

Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

higher media spend and a focus on quality rather than price, claims managing director Paul Philpott, who ...

Leo Moore joins Brock and Dyke start-up

10 Dec 2007 | by Kunal Dutta

LONDON - Leo Moore, the media manager at Diageo Ireland, has resigned to become the third partner...At the new agency, which is yet to be named, Moore will use his client background to head the media division and look at new ways to negotiate contracts with clients. He will join the agency in the new year as the third of six partners. Moore has been at Diageo since 2001, where he managed individual agency ...

Dollond & Aitchison hands £6m media account to BLM

10 Dec 2007 | by Daniel Farey-Jones

LONDON - High-street optician Dollond & Aitchison has appointed BLM to handle its £6m media...BLM won the account in a competitive pitch against MPG and the incumbent. It covers all media activity, including digital. Alison Portes, marketing director of Dollond Aitchison, said: BLM demonstrated a good understanding of both the opportunities and challenges we face, and they will play ...

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