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Unipath calls a pitch for £10m global work

29 Mar 2002 | by JENNY WATTS

The incumbent on the international business, Ogilvy We're evaluating our advertising partner but no decision has been made. Media, which is held by Initiative Media in the UK, is not understood to be affected by the creative review. In January Unilever sold Unipath to Inverness Medical Innovations ...

CAMPAIGNS: Consumer PR - Sherry aims for a cooler drinking fan

29 Mar 2002 | by ANDY ALLEN

and marketing. First, Phipps's media plan targeted opinion-leading commentators such as national wine columnists ...

MAKING MOBILE MARKETING WORK: The pioneers of mobile marketing - There is an enormous amount of potential within mobile marketing. Below are five big-name advertisers and their ideas on how to make the best use of the medium

22 Mar 2002

Sony used a text message competition as part of a £80,000 multi-media marketing campaign to promote ...

MEDIA PERSPECTIVE: Unilever test might be the first step for the regional press

15 Mar 2002 | by DOMINIC MILLS, dominic.mills@haynet.com

and try other media. Clearly, it is moving with all the speed of a glacier. Those with a keen sense ...

Unilever test might be the first step for the regional press

14 Mar 2002

media. Clearly, it is moving with all the speed of a glacier. Those with a keen sense of history ...

BMP interactive TV agency moves into media with name change

08 Mar 2002 | by Claire Billings,

of sister media-buying network OMD to reflect the media-driven nature of the interactive TV market....Under its new OMDtvi name, the agency will initially concentrate on developing more interactive TV campaigns for its traditional media clients, such as those it has already developed for Rimmel and Finish. The management structure of the agency remains unaffected by the name change and Andrew Howells remains in place ...

Farm lands Charles Worthington task in three-way stand-off

08 Mar 2002

, we would like to give a very honourable mention to Soul, he said. Farm's sister media strategy and planning agency, Monkey, has won the media planning task. A pitch for media buying is expected to be called ...

Cow scoops two haircare brands consumer remit

08 Mar 2002 | by HOLLY WILLIAMS

market, targeting national media alongside the hair and beauty press. Ginny Hicks, marketing director for BaByliss and Revlon parent firm Conair, said: 'We're looking to widen the areas we target in terms of media ...

Jersey potatoes set for seasonal consumer push

08 Mar 2002

in the repitch. HC will run a media campaign aimed at 25 to 35-year-old professionals, but aims to ensure ...

Unilever initiates statutory review of £147m UK media

01 Mar 2002 | by IAN DARBY

Unilever has kicked off a statutory review of its 147 million UK media business. The bulk of the Unilever account is held by Initiative Media, with Carat working on media planning for Birds Eye Wall's. Initiative's planning and buying activity is being audited by Media Insight ...

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